Rumors of Ross Chastain Stealing Kevin Harvick’s $126 Billion Worth “Woke” Sponsor Abruptly Halted as LGBT Controversy Puts Company into Question

Besides all the glory, action, and drama unfolding on the tracks, NASCAR has always been the million-dollar franchise that has had giant endorsement deals and huge sponsors backing it over the years. Anheuser Busch, the parent company of the popular beverage Busch Light has been a proud sponsor of Stewart-Haas Racing driver Kevin Harvick since 2014. However, owing to its recent marketing strategies, the brand seems to be in big trouble.

Since the news about Harvick’s retirement made it to the headlines, rumors of the iconic beer looking to take a new road with the polarising, Ross Chastain for its 2024 season began surfacing. However, now, with the company looking down the abyss as its new marketing strategies face rampant criticism, it looks like the 2024 sponsorship plans are the last thing on the organization’s agenda.

Despite being NASCAR’s and to an extent America’s most popular drink, the company has landed itself in political turmoil. Ever since the parent company brought out its new marketing tie-up with trans activist and influencer, Dylan Mulvaney, the organization has experienced a drastic drop in its sales numbers.

Ross Chastain’s possible sponsor faces heat as the company runs into trouble with an ill-fated tie-up!

Since their association with Cup Series driver, Kevin Harvick in 2014, Busch Light has always enjoyed a soft corner in the hearts of the NASCAR community. However, despite being a leader in the segment by comfortably holding off its competition, the brand has stooped to a new low with its recent decision to enter into a tie-up with a social media influencer.

The whole fiasco started when Anheuser Busch decided to present trans activist Dylan Mulvaney as the new face of Bud Light last month. Aiming to target a new-age audience with their campaign, it seems like unfortunately, the strategy upset the NASCAR fans that have been associated with the brand since 1979.

Disapproving of the sudden change in marketing policies, fans accused the company’s tie-up of ‘shoving down the trans agenda’ to their throats. As a result, the organization recorded a staggering 21% drop in sales in the earlier weeks of April.

Mentioning the “negative halo effect” the influencer has caused on the brand, Sports Business Journal’s Adam Stern shared a Tweet. Furthermore, Steve Carnes, owner of FPF Racing also chimed in.

READ MORE: “I’m a Professional Loser”—“Wrecking Ball” Ross Chastain Trashes Critics Amid Nearly a Season-Long Winless Slump

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Frustrated fans show no mercy as they bash their once-favorite drink publically

According to Stern, the #1 driver is possibly Anheuser Busch’s new breakout star for the next season. While this partnership opens a lot of possibilities for the company, the recent controversy over the transgender influencer has caused a lot of trouble.

Also, with the current political scenario in the country, traditional consumers have started to boycott the brand. Furthermore, disapproving fans are expressing their frustrations on public platforms.

One fan wrote, “Most people are tired of having the Trans agenda shoved down our throats.” Whereas, another one brutally roasted the company, “Ironically they actually went broke after going woke lol”

Sharing their views openly on social media, a few others commented, “Save those for the future murdered children. Bud Light deserves less.”

While others found interesting ideas to save the brand’s reputation. “@budweiserusa @AnheuserBusch Fund a @JRMotorsports Cup team next season and all will be forgiven. Announce it soon. Red. Secure @joshberry as the driver.”

WATCH THIS STORY: Kevin Harvick reacts as Hendrick Motorsports president issues an ultimatum to NASCAR after Denny Hamlin’s Martinsville statement. 

As reported by the New York Post, Anheuser-Busch marketing executive Alissa Heinerscheid and her boss Daniel Blake have been sent on leave. Meanwhile, the company has been trying its best to regain the trust of its disapproving and furious customers.