
via Imago
Dylan Mulvaney (L) and NASCAR Cup Series (R) | Credits: Imago

via Imago
Dylan Mulvaney (L) and NASCAR Cup Series (R) | Credits: Imago
In the age of social media, spreading misinformation and rumors has become far easier than it ever was; and for a sport like NASCAR, where there is no shortage of drama, it only helps more in misguiding or creating controversies. One such rumor involves the governing body’s plans to cancel the $88 million deal it has with Bud Light. The reason behind this revolves around the Dylan Mulvaney controversy but the truth has finally come to light.
Transgender rights activist and influencer Mulvaney gained popularity through TikTok and currently has around 1.8 million followers. Obviously, given her following, Bud Light attempted a promotional act but ended up getting embroiled in a controversy. Now, as this controversy is being touted to affect NASCAR and Bud Light’s relationship, we bring you more clarity on the subject.
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Is NASCAR really ending its $88 million with Bud Light following the Dylan Mulvaney controversy?
The controversy started when Dylan Mulvaney was featured for Bud Light in a promotional post, involving a $15,000 giveaway that the company sponsored during March Madness. It also saw her showing off a personalized Bud Light can with an image of her face printed on the front.
This resulted in a backlash including calls for a boycott of Bud Light from some conservatives. Quite a few have reacted to this amid a rise in anti-trans legislation. However, from Bud Light and their parent company Anheuser-Busch’s point of view, it is a tricky situation when it comes to handling the situation.
On the other hand, Anheuser-Busch has been associated with the NASCAR Cup Series since the 1970s as a sponsor in the sport. Apparently, the current deal involves a $88 million deal between the two. However, rumors have been circling that the sanctioning body is planning to end the deal citing the Mulvaney controversy.
The reports kickstarted when a right-wing parody site The Dunning-Kruger Times published the story. Their narrative is, “After hiring transgender activist Dylan Mulvaney as a spokesperson, and even printing his/ her/ it’s face on a can of Bud Light, sports institution Nascar has dropped it’s nearly 88 million dollar sponsorship of the sudsy beverage.
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“Bud Light is in trouble for the “woke” move, and it’s no secret.” However, there is no truth to these claims as neither NASCAR nor Bud Light has announced anything. Furthermore, the website has a history of publishing fictional reports which all the more confirms the truth.
READ MORE – How Dale Earnhardt Jr Astonished His Longtime Sponsor Budweiser With His Off-Track Activities
There’s certainly no point digging deep into that stuff. As with any controversy, people are going to have their own opinions as did Joe Rogan in this matter.
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Joe Rogan gets candid as he has his say on the Dylan Mulvaney controversy
As it has been with Joe Rogan’s podcast he discusses several controversial and interesting topics. It comes as no surprise when the Dylan Mulvaney controversy entered into one of his recent episodes.
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BREAKING: Anheuser Busch CEO Brendan Whitworth releases statement after the Dylan Mulvaney backlash.
Whitworth failed to mention any regret for their marketing decisions and did not apologize after Bud’s VP slandered their customer base.
I have a hard time believing this… pic.twitter.com/1WPEeANQG2
— Collin Rugg (@CollinRugg) April 14, 2023
While Rogan understood why people are upset about the incident, he certainly had no complaints himself. He said, “I like that people get mad… But also, it doesn’t make me mad. It just makes me like, ‘What?!’ I get what they’re [Bud Light] doing, though. They’re trying to get people who are popular. They’re trying to get influencers to help them.”
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WATCH THIS STORY: 5 Unexpected NASCAR Driver Cameos in Movies and TV Shows
It is nothing but just the way of business nowadays to use the strength of social media influencers. However, given the resources these days, it is also advisable to recheck facts and rumors before jumping to any conclusions.
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