TJ Majors Urges Kyle Busch to Adapt the Chase Elliott Model in NASCAR Sponsoring Hunt

Ahead of the first playoff race of the season at Darlington, Joe Gibbs Racing driver, Kyle Busch, claimed that him not being able to find a sponsor is a problem that is less down to his personality and more because of the nature of the sport.

This was something which, in the opinion of TJ Majors, the former spotter of Dale Earnhardt Jr. and the current spotter of Brad Keselowski, is neither wrong nor right.

“I don’t think he’s wrong, but I don’t think he’s awfully right. It’s a 50/50 thing here,” the spotter said in a recent episode of the Door Bumper Clear podcast. “The way everything is going, it’s hard to get the all-year sponsor.”

Majors described how back in the day, having an all-year sponsor was an option. But now, not only is having one major sponsor less realistic, but different sponsors also have different demands like wanting different or a certain amount or certain types of races, wanting a particular part of the car and so on.

“Now you have 3-4 sponsors a car, almost. Maybe you have one bigger one, one medium-sized one, and two smaller ones,” he continued. “Look at the top guys, even Chase (Elliott) has multiple sponsors, all of them do.”

Now, this is the reality or state of the sport in the modern era, which Majors feels, Busch will have to succumb to in his search for “the one big guy.” And it shouldn’t be that big of a change for the two-time Cup champion, anyway.

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After all, he started off his career in a similar way.

Kyle Busch is putting on a show for potential sponsors according to TRD boss

Amidst the uncertainty on Kyle Busch’s future team as the possibility of him leaving JGR and Toyota becomes more and more clear, Toyota’s David Wilson recently touched upon the #18 driver’s change of tone in front of the mics as of late.

“He knows at his core that he’s auditioning for somebody and he’s well served to be that Kyle Busch,” Wilson said. “It’s been fun, and here’s what I’ll say, it’s not just in front of (the press), it’s on an interpersonal level as well.”

But this is something, having a good image, which Wilson also acknowledges is an absolute necessity in modern-day NASCAR regardless of Busch being in the GOAT conversation.

“That’s not good enough in this sport. You need corporate America, and sponsorship to drive the ship,” he emphasized.

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