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NASCAR’s Social Media Queen Confesses Her Guilty Pleasure After People ‘Steal’ Her Replicas

Published 03/27/2024, 5:33 PM EDT

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In the world of NASCAR, social media is a useful tool for drivers and racing icons to connect with their fans. Among the prominent personalities, Toni Breidinger stands out as the queen of social media. With more than 2 million followers on Instagram, she hooks audiences with her cheerful personality and behind-the-scenes insights. Breidinger is a promising female sensation in the male-dominated world of racing. Driving the No. 25 Toyota Camry, Toni is a full-timer in the ARCA Menards Series for Venturini Motorsports. She has also made four starts in the Craftsman Truck Series for TRICON Garage, racing behind the wheels of the No. 1 Toyota Tundra.

However, amidst the fame and admiration, there’s a hidden secret that she has finally confessed while being on the most anticipated 12 Questions podcast by Jeff Gluck.

The curious case of Toni Breidinger’s cutouts

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Toni Breidinger’s face has become synonymous with the fast-food chain Raising Cane’s. In the recent 12 Questions podcast interview, Jeff Gluck couldn’t help but marvel at the widespread presence of Breidinger’s image, from billboards to bus stops. He asked, “I live in Denver, where there’s no racing, but I’ve seen you on billboards, on bus stops, I’ve heard you on radio ads there. Your picture is on every drive-thru (for Raising Cane’s, the fast-food chain that sponsors her) and you’re in every location. And this has been relatively recent. So are people suddenly recognizing you more?”

Breidinger admitted finding the situation utterly hilarious and embracing her newfound fame.

“They’ve got these cardboard cutouts in the stores and people have been stealing them and posting on social media. I don’t want to be telling people to steal, but I love it. I think it’s so funny. They’ll have my little cardboard cutout in random spots,” answered Breidinger. “They showed me the mockups of what everything would look and told me “You’re going to be on the windows and billboards and stuff.” I haven’t seen one of the billboards in person yet, but I’d probably freak out.”

As she anticipates her first encounter with a billboard of hers, one thing is certain: Breidinger’s charm knows no bounds, captivating audiences both on and off the track. 

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Behind the Scenes: Breidinger’s Formula for Track Preparation

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In a candid exchange with Jeff Gluck on the 12 Questions podcast, Breidinger shed light on her pre-race ritual. When faced with the challenging task of navigating an unfamiliar track, Breidinger turns to the trusty tools of the trade: simulators and iRacing. As she puts it, “The biggest tool for me is probably simulator and iRacing. Toyota has a sim we get on, which is pretty close to realistic. So that gives me a confidence boost, because I’ll pick out some reference points to get a good feel for the track.”

But that’s not all, she also leans on the wisdom of her teammates. “I’ll just bug whatever teammates I have and just ask them a million questions. I love just getting notes from people, taking notes and watching the footage and all that combined helps me prepare,” stated Breidinger.

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Toni Breidinger’s meticulous preparation methods highlight her resilience and determination in carving out her place in the male-dominated racing world. She is an ideal example for aspiring female race-car drivers everywhere in the globe.

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Written by:

Susamay Dey

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Susamay Dey is a NASCAR Author at EssentiallySports. Combining his passion for writing and motorsports, he has gone on to pen down numerous articles on Stock Car Racing's fan favorites, like Denny Hamlin, Ryan Blaney, and Bubba Wallace. While his strength lies in Core Sport reporting, he can also cover lifestyle pieces, enlightening fans about the lesser-known facts about NASCAR stars and their personal lives.
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Edited by:

Shreya Singh