Talk about a power couple on and off the hardwood. But what if we told you Stephen Curry and Ayesha Curry just got the type of flowers most folks wait a lifetime to smell? Think less MVP and more RIP to any doubts about their off-court legacy. On May 21st, CNBC and TIME said the quiet part out loud: the Currys ain’t just balling with buckets—they’re cooking up a dynasty in business.

So here’s the headline that broke the internet in Dub Nation and beyond: CNBC Sports just announced their primetime feature, Curry Inc.: The Business of Stephen Curry, dropping June 4 at 9 p.m. ET. The special dives into Steph’s business empire, just hours after TIME Magazine named him and Ayesha to the 2025 TIME100 Philanthropy List for their $75 million impact through their Eat. Learn. Play. Foundation. That’s right—Steph and Ayesha are feeding, teaching, and protecting Oakland’s next generation, all while rewriting what athlete activism looks like.

Back in 2019, the Warriors crossed the bridge from Oakland to San Francisco. But Steph? Nah, he never really left the Town. The Currys pledged $25 million to close the literacy gap in Oakland, especially with emergency school funds drying up post-COVID. High-dosage tutoring, revamped schoolyards, fresh gym floors—you name it, the Currys funded it.”We quickly realized that the literacy rates in all of these schools were plummeting, and they were plummeting from a place that was already depressingly low,” Ayesha told TIME.

Ayesha Curry doubled down: “With just a little bit of one-on-one tutoring, you’re able to have these kids jump leaps and bounds. They’re also being instilled with so much confidence now that is shifting to every other subject matter within the school day. It’s such a beautiful thing.”

On Instagram, Steph’s Thirty Ink dropped the bomb with a post featuring him and Ayesha, captioned: “Talk about, Elevating the Under. 🔥 Congratulations to @stephencurry30 and @ayeshacurry named in the 2025 #TIME100Philanthropy list, recognizing the collective effort to support Oakland’s youth with meals, books, and safe spaces to learn through their foundation @eatlearnplay.” Big time dub for dub nation.

And CNBC’s timing? Impeccable. They’re cashing in on the Curry buzz with reporter Alex Sherman leading the dive into the $250 million man who’s quietly been flipping boards and investing in everything from water science to Hollywood scripts. From Eat. Learn. Play. to Thirty Ink, Steph’s building more than just a legacy—he’s laying blueprints.

Steph Curry’s on- and off-court legacy

Steph Curry’s legacy is literally locked in—and it ain’t just about rings or raining 3s. He bent the game to his will. The man pulled up from 30 feet like it was a free throw and dared the world to follow. Now look around: every kid from AAU to the G-League’s chucking bombs from the logo. Curry made the impossible feel routine, and changed basketball forever doing it.

But what sets him apart? Steph Curry never needed to flex. While others needed size or muscle, Steph just needed space. He didn’t just force defenses to stretch—he made them panic. Coaches rewrote their playbooks. Opponents rethought their rotations. Steve Kerr even once said, “Michael Jordan’s the only guy who can compare in terms of confidence.” Big words. But when you’ve got a unanimous MVP on your resume, plus four rings, nobody’s checking your tone.

And off the court? The chef keeps cooking. From co-founding Unanimous Media—the studio behind the Emmy-winning doc Stephen Curry: Underrated—to launching Curry Brand with Under Armour, Steph’s flexing a different type of muscle. His business plays are just as surgical as his crossovers. Curry Brand ain’t just selling shoes; it’s running youth camps, building courts, and now opening stores overseas.

Thirty Ink? That’s his Avengers HQ. In 2024, the company invested in Nirvana Water Sciences, a wellness drink laced with MyHMB Clear for muscle recovery. He ain’t just endorsing—he’s leading the boardroom. But things got real when he planned a five-story HQ in San Francisco’s Dogpatch district, complete with offices, event spaces, and a private apartment. Unfortunately, union beef put the brakes on that. Still, Curry pivoted smoother than a spin move, keeping operations alive in SoMa.

What about his social game? Steph’s got receipts. He bagged the 2023 Kareem Abdul-Jabbar Social Justice Champion Award, pushed voting rights campaigns, and launched Underrated Golf to bring diversity into the country-club world. Tell us another NBA star juggling all this and still putting 30 on your favorite team.

And here’s the kicker—this ain’t even about him. Steph never let ego mess up the flow. When KD rolled into town, Curry handed him the keys. When the spotlight shifted, he stayed smiling. That selflessness? It became the Warriors’ identity. The dimes. The chemistry. It all started with Steph. That’s what CNBC wants you to see. Not just the shooter, but the strategist. The mogul. The family man who never forgot his roots. In 2025, his playbook includes more than just pick-and-rolls—he’s out here mentoring CEOs, signing business deals, and flipping communities for good.

So yeah, Steph’s legacy hits different. He’s part preacher, part sniper, part CEO. And with CNBC putting a spotlight on it, the world’s about to see the full picture.