The advertising industry loves athletes. Major brands ink up the elite players from different sports for promotions. In this context, some corporates don’t shy away from forming long-term partnerships. These sponsorships also link different athletes with each other and bring an amalgamation of two different sports. It is no secret that NBA players love golfing. And when a top athlete discloses their pleasure of playing golf, endorsements flow smoothly. 

After Jon Rahm’s historic deal, Top Golf is dialed in for more exposure.

Jayson Tatum roasts a hooper in an ad

Jayson Tatum is currently doing rounds in Nike’s EYBL as Nike’s Jordan line representative. This youth league brings athletes from high schools, colleges, and the professional realm together. It is becoming common for a young athlete to encounter someone like Jayson Tatum. These partnerships are now becoming a medium for promotions. These promotions become a part of an ad campaign by different major brands.

In one of the videos posted by Nike EYBL’s official Instagram handle, the Boston Celtics phenom is with some young college kids. In this promo, basketball players are tying their hands on Top Golf’s nuanced course. The swings look way off and the quality of play is barely amateur. The video is titled “Just because you can hoop doesn’t mean you can golf. 🤣 Top Golf was still a vibe.😎”

Amidst the snippets of meals and the fun among the young athletes, Jayson, who is wearing a T-shirt with the Jordan brand’s Jumpman logo, is grinning for most parts and laughing when the hoopers turn golfers. One of the youngsters teases Tatum, stating, “Aye, we gonna beat Duke this year”. Taking a shot at the NBA great’s alma-meter. However, the unfazed Forward asks, “Who you play for?”.

The youngster replies, “I go to Louisville”. Tatum declares, “y’all are terrible right now.” One of the youth’s buddies makes a face that suggests that his friend has been “roasted”. In his story about the whole promo, the high-scoring Wing wrote,” Lol I ain’t gone lie this was great group a guys they funny as hell too.”

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So what makes Top Golf such an alluring spot?

Top Golf making big moves

Top Golf has made major moves lately. Since Callaway Golf acquired them in 2020, the driving ranges are only seeing more star-studded personalities. Recently, they made top-three golfer Jon Rahm an equity partner.

The Franchise which has a market capitalization of $3.63 billion, has rewarded the esteemed golfer because of his role in shaping the brand among golfing enthusiasts.

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It is this strong branding and associations that attract players like Tatum to Top Golf’s courses. For the Forward, it also became an avenue to promote Nike’s Jordan brand, which is worth billions.