They say gravity keeps us grounded, but in the NBA, it’s Stephen Curry who pulls the world off its axis. Wherever he moves, the spotlight bends. The crowd hums louder. Silverware clinks closer. From street corners to sneaker stores, the Baby-Faced Assassin creates chaos in calm. Glory walks in his shadow while defenders stumble in his glow. Truth is, Curry’s not chasing legends, he’s busy dragging the entire universe into his orbit.

On July 18th, San Jose turned electric as Steph Curry pulled up for a meet and greet with a splash of star power. Buy a Plezi—his brainchild with Michelle Obama—and your ticket’s punched. It’s hydration with a side of greatness. Just Steph, PLEZi, and a city ready to erupt. The queue outside Safeway and Costco, where Curry was to appear for the brand promotion, was worth the sight.

Thousands of people lined up to see the 4x champ come around for the $3.36 million brand. Yes, you can totally call this the Curry Effect, because when he entered the supermarket, the crowd definitely went into a frenzy. Cheering and clapping for the Warriors’ golden boy, who dressed in a black jacket and cap, strided away in style.

However, fans also did not forget that Stephen Curry just came back from the American Century Championship without the trophy. Gone are the days of a hole-in-one. Threezus returned home, fifth, much better than Charles Barkley’s 69th, if you sit here and judge, because, well, Chuck did call him a “coward” for missing the tournament in 2024. Meanwhile, a fan threw a golf ball at Steph, who was fast enough to catch it before it hit him or the security in the eye!

Now let’s sip on the real tea—or should we say, sports drink? Earlier this year, Steph Curry teamed up with none other than Michelle Obama for PLEZi. And ever since, he’s been moving like a man on a mission. Steph Curry flips the promo switch, taking his game from courts to campaigns. So what’s all the fizz about? Time to unpack the flavor-packed frenzy behind this bold partnership.

Stephen Curry joined hands with Michelle Obama for PLEZi magic

On March 26, 2025, Michelle Obama and Steph Curry dropped a hydration bombshell with PLEZi Hydration—a sports drink that ditches the junk and doubles the goodness. Backed by Ayesha Curry too, this bold blend packs twice the electrolytes, seven times the potassium, zero added sugar, and a full hit of vitamin C. It is more than hydration. It is a lifestyle flex with flavor, function, and full-blown Curry swagger in every sip.

“I’m excited to team up with PLEZi to launch PLEZi Hydration, a game-changing hydration beverage that I believe can make a real difference for anyone looking to perform at their best,” Stephen Curry admitted. “We’ve created something with smart ingredients and unbeatable flavor, so people can fuel their bodies the right way. No nonsense, no shortcuts—because the next generation deserves better.”

Well, Steph Curry just caught a golf ball mid-frenzy and launched a hydration revolution in the same week. That’s peak chaos, peak Curry. From supermarket storms to flavor-packed bottles, he’s rewriting the playbook on greatness. With Michelle and Ayesha in the mix, PLEZi is more than a drink—it is a movement. And Steph? He is still out here, changing the game one sip at a time.