Stephen Curry is suddenly a “free agent,” not from the Warriors, calm down, but from his longtime sneaker home. He’s still torching defenses in that No. 30 jersey, breaking records like he’s bored, and probably won’t stop until his shoes fall apart on live TV. But speaking of shoes, you might’ve noticed him lacing up the Nike Kobe 6 “Mambacita” vs. the Spurs. Not something you expect from the face of Under Armour, except he’s not with Under Armour anymore.

The sneaker world has exactly one storyline lighting up timelines right now: Stephen Curry has officially ended his 13-year run with Under Armour, choosing to carry the Curry Brand forward on his own terms. After the game, he broke down the decision, saying:

“Just in the best interest of both parties. You know that sneaker industry is difficult and like I said, you know things change over time and to the point of you give your best effort to know create something sustainable, and you know, a little disappointing. Know how it turned out based on you know, where Curry Brand has been the last five years and the announcement we had two years ago.”

Curry continued, “But I think it’s the right thing for everybody and for me to be able to take the opportunity with Curry Brand and what we’ve done in the community. What we’ve done from standing for something changing the game for good is our tag line and hopefully having something to show for it down the road. I’m excited about that.”

Curry slipping into a pair of Nikes during a game almost feels like a glitch in the matrix, mainly because it hasn’t happened since 2013, the year everything changed for him.

Back then, Nike fumbled one of the biggest layups in sneaker history: a pitch meeting where Nico Harrison, the then exec of Nike, mispronounced his name as “Steph-on” and accidentally recycled Kevin Durant’s presentation slides.

That blunder cracked the door open for Under Armour. Giving UA a massive opportunity to capitalise on Nike’s mistake and sign the then-rising sharpshooter.

The partnership grew from a modest $4 million per year deal to a massive $215 million contract with equity when he agreed to a new long-term agreement in 2023, and designed to stretch deep into his post-retirement life.

ESPN even noted back then that the stock potential and long-term earnings could outpace his NBA haul, already more than $473 million through 2026. 

And the brand has rewarded his loyalty: ten signature sneakers, a milestone no other Under Armour athlete has touched. At the time, Curry said, “If the past 10 years have shown me anything, it’s that Under Armour and I can build great things together.” For a while, it looked like they had cracked the blueprint.

But when Curry launched his Curry Brand in 2020, it wasn’t just about sneakers or performance tech. It carried a mission.

This year, the brand celebrated its 20th refurbished court at McClymonds High School in Oakland, fulfilling every community promise: 20 courts, 15,000 trained coaches, 125 supported programs, and over 300,000 kids impacted worldwide.

They truly lived their tagline: “Change the Game for Good.”

So now, with the split official, Curry is taking that mission and steering it himself. He thanked Under Armour for believing in him early and helping build a purpose-driven brand, saying, “Curry Brand was created to change the game for good and over the past five years, we successfully changed the game for kids, for communities, and for basketball.” 

The next chapter? Curry is running the show independently, and we all know what Curry can do when he’s running the show—just take tonight’s Spurs game as a masterclass in individual brilliance.

Stephen Curry’s scoring spree makes history at 37

The Spurs rolled into San Antonio thinking they’d shake off a slump, but the Warriors had other plans. With West Group C standings and an NBA Cup sweep on the line, the Frost Bank Center was primed for fireworks. Jonathan Kuminga was out, but that barely mattered, Stephen Curry was in full-on chef mode, ready to cook the Spurs alive with his scoring magic, 109-108. 

And boy, did he deliver. Curry lit up the scoreboard for 49 points, splashing nine 3-pointers and carrying Golden State to a hair-raising 109-108 win. NBA posted, “49 POINTS. 9 TRIPLES. 🤯 Stephen Curry records his second-straight 40-point game for the 1st time since November 2022! He is now 1 of 2 players in NBA history to record back-to-back games of 45+ points after turning 35 years old! The other? Michael Jordan.”

For context, he’s averaging 47.5 points on 56/42/95 shooting splits in the last two games—95 points. 

Late in the game, trailing by a single point, Curry used his 17 year’s of experience on fellow Curry brand athlete, De’Aaron Fox, drawing a reach-in foul with 6.4 seconds left.

Victor Wembanyama tried to hype the crowd to unnerve him, but Curry just shrugged: “Absolutely. I played into it.” Efficiency was the name of the night, 16-for-26 from the field, 9-of-17 from deep, and a perfect 8-for-8 from the charity stripe, turning chaos into a clinic on how to dominate a game when it matters most.

Oh, and Wednesday’s dress rehearsal? Curry dropped 46 points in a smoother, more controlled win over the Spurs, hitting 15-of-16 free throws and cementing his place as a free-throw king, on pace to lead the league for the sixth time.

Two nights in a row, historic numbers, jaw-dropping performances, and Curry once again reminding everyone why he’s rewriting the NBA record books.