$800 Million Worth The Rock Earns Only About 2% of Stephen Curry’s Value in Massive Under Armour Deals

Published 08/28/2022, 11:00 AM EDT

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Dwayne “The Rock” Johnson has established himself at the forefront of modern entertainment after delivering multiple blockbuster movies over the past few years. As a result, he has managed to close a lot of lucrative deals with popular brands, including the sportswear company Under Armour. However, The Rock’s deal with Under Armour (UA) looks minuscule compared to Stephen Curry’s estimated value in the company.

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After attracting eyeballs as a professional wrestler, The Rock stepped foot in Hollywood with lofty aspirations. Over the years, the consummate showman delivered a series of box office movies that made him a coveted actor in the industry. With fan-favorite movies like ‘Central Intelligence’ and the ‘Jumanji’ series, Johnson amassed a faithful fanbase around the globe.

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With recognition in the movie industry came an array of deals and endorsements. In 2016, Johnson signed a global partnership deal with Under Armour, estimated to be about $25 million. However, the deal seems paltry when put next to Stephen Curry’s stake in the company.

The Rock’s Under Armour deal compared to Curry’s value in the brand

In 2013, Under Armour managed to sign Stephen Curry with a less than $4 million per year deal. As it turns out, Nike refused to match UA’s offer, effectively losing Curry’s business. In addition, they also messed up their sales pitch to the Dubs guard for a potential future deal.

Meanwhile, Stephen Curry’s stocks have gone up exponentially in the NBA for the past few years. In fact, he has led the Golden State Warriors to four NBA championships in the last decade or so. In addition, the 34-year-old superstar has bagged two league MVPs and the 2022 NBA Finals MVP.

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USA Today via Reuters

As a result, Curry’s salary at Under Armour has naturally gone up as well. As per the latest reports, the Dubs centerpiece earns a yearly salary of about $40 million from UA. However, that’s not the end of the eight-time All-Star’s dealings with the brand.

In other words, Curry has an equity stake in Under Armour of about $14 billion, according to the estimation of a Morgan Stanley analyst. As it turns out, the Rock’s deal amounts to about 2% of Curry’s equity in the company. Quite a shocking fact, considering the actor’s impact on merchandise and sneaker sales for the company.

The growth of Under Armour through partnership with Stephen Curry

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It is hard to ignore that Under Armour struck gold after signing Curry in 2013. In fact, the sharp-shooter’s impact on the league has skyrocketed UA’s market share over the years.

At the same time, an equity stake at the company has earned Curry copious amounts of cash as well.

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What is your opinion on Curry’s Under Armour sneakers? Let us know in the comments.

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Written by:

Satagni Sikder

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Satagni Sikder is an NBA writer for EssentiallySports. He has a Master's degree in English from Jadavpur University, Kolkata, and has been following the NBA since 2017. Moreover, he supports the Dallas Mavericks, and unsurprisingly, Luka Doncic is his favorite player.
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Edited by:

Pritam Priyedarshi

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