How Rich is Michael Jordan’s NASCAR team 23XI Racing?

Published 08/20/2021, 10:23 AM EDT
LONG POND, PENNSYLVANIA – JUNE 26: NBA Hall of Famer Michael Jordan and co-owner of 23XI Racing looks on from the 23XI Racing pit box prior to the NASCAR Cup Series Pocono Organics CBD 325 at Pocono Raceway on June 26, 2021 in Long Pond, Pennsylvania. (Photo by Sean Gardner/23XI Racing via Getty Images)


The great Michael Jordan has it all. Trophies, successful businesses, and more than a billion dollars in his pocket. But in September 2020, he became the very owner of a NASCAR team called 23XI Racing. Throughout his career in the NBA, Jordan wrestled with the idea of investing in stock car racing. Many other celebrities or athletes have tried to make this happen but with a lot of luck and a good crew beside him, everything fell into place for him.

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Now that it’s about to be more than a year since he fulfilled this lifelong dream, how much success has he seen? How much rich is his NASCAR team? Let’s find out.

How 23XI Racing was formed

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As the name depicts, the number 23 refers to Jordan’s jersey number during his time in the NBA. The XI, as everyone knows is synonymous with the co-owner of this team, Denny Hamlin. The Chicago Bulls legend is the majority owner of the team and there is a possibility of another partner in the future, but seems unlikely.

The driver of MJ’s team is Bubba Wallace, who is a renowned name in the sport. Although he hasn’t won the NASCAR Cup series, the chances of it in the future are quite high considering the equipment this team gets. 23XI has bagged Toyota for the preparation of the car. Apart from building the engine, they also provide technical assistance.

MONTEREY, CA – JULY 8: NBA Hall of Famer Michael Jordan looks on during the practice session for the 2005 Red Bull U.S. Grand Prix, part of the MotoGP World Championships, on July 8, 2005 at Mazda Raceway Laguna Seca in Monterey, California. Jordan owns his own AMA Superbike Team. (Photo by Donald Miralle/Getty Images)

WATCH THIS STORY: How Michael Jordan Earns And Spends His Billions

The net worth of Michael Jordan’s team and its sponsors

For the 2021 season, Michael Jordan’s team has five sponsors. Also known as the founding partners, these include Root Insurance, DoorDash, Columbia Sportswear, Dr. Pepper, and McDonald’s.

SONOMA, CALIFORNIA – JUNE 06: NBA Hall of Famer Michael Jordan and co-owner of 23XI Racing waits in the #23 DoorDash Toyota pit area prior to the NASCAR Cup Series Toyota/Save Mart 350 at Sonoma Raceway on June 06, 2021 in Sonoma, California. (Photo by Maddie Meyer/Getty Images)

However, the most interesting part is that this team is worth $150 million. Jordan owning a team is not just a big deal to him but also for NASCAR. This has definitely attracted far more fans to the sport and will continue to do so.

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This team has already made its debut, and a lot is yet to be seen yet. Would you root for Michael Jordan’s team?

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Yashima Bhatia

1489 articles

Yashima Bhatia is an NBA writer for EssentiallySports who specialises in providing nuanced predictions and updates for matches. She has a Bachelor's degree in journalism and mass communication. Yashima's love for playing the game came up at a young age, when the excitement of the games coupled with the intensity of the Playoffs had her hooked.

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