“Lakers Soon”: NBA World Has Nepotism Outburst as LeBron James’ Sons Bryce and Bronny Sign Career Altering Deal

Published 12/13/2022, 11:44 AM EST

Bronny and Bryce James are two of the biggest names who are expected to make a mark in the NBA soon. The two sons of LeBron James are already off to a great career start and the guidance of their NBA legend father has further helped them to flourish in their careers. Recently, they signed a deal with the Klutch Sports Group which has some of the biggest names in the NBA as their clients, including LeBron James. The deal prompted the NBA world to flood the Internet with discussions on blatant nepotism in the NBA.

Rich Paul, a close friend of LeBron is the founder and CEO of Klutch Sports. With this signing, fans on Twitter have called out the four-time NBA champion for alleged nepotism.


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Fans react as LeBron James’ sons Bronny and Bryce sign superstar deal

Bronny and Bryce James are the next big names to enter the NBA. With LeBron James himself guiding their career path, they have every possible opportunity to make it big in the league. Moreover, they are not devoid of their father’s superstar talents.

The Klutch Sports Group, owned by super-agent Rich Paul, recently signed the two budding stars in a blockbuster deal. They are currently in high school representing the Sierra Canyon High School in Southern California. The group will manage their negotiations with various companies regarding endorsement deals till the two are still in high school. 

With this news doing the rounds of the internet, fans on Twitter have reacted strongly to the news. Here are some of the reactions.

As the above reactions suggest, fans were calling out the nepotism behind the deal. 




NBA stars like LeBron James, Anthony Davis, Anthony Edwards, and Draymond Green are signed to the same group that will represent Bronny and Bryce.

Stars were in attendance during Bronny James’ latest match

Bronny James recently took on Kiyan Anthony, who happens to be the son of Carmelo Anthony. Both Anthony and LeBron were in attendance as their sons faced off in the Geico High School Showcase on ESPN.


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Carmelo Anthony and LeBron have had numerous memorable matchups during their long career in the NBA. Despite their rivalry on the court, the two are very good friends outside of it.

Former NBA champion Scottie Pippen was also in attendance. Sierra Canyon came out on top with Bronny having 12 points, 6 rebounds, and 6 rebounds. 


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What are your predictions for Bronny and Bryce James? Let us know in the comments down below.



Abhinava Ghosh

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Abhinava is an NBA writer for EssentiallySports. He is currently pursuing his Bachelor's in Journalism and Mass Communication. Abhinava has been following NBA for the past 6 years and is a huge fan of the Golden State Warriors and Stephen Curry.

Edited By: Satagni Sikder