“Matt [Damon] and I Are Very Excited for Audiences to See Air…”: Michael Jordan and Nike’s $5 Billion Journey Getting on the Big Screen Enthuses Director Ben Affleck

Published 01/24/2023, 2:30 PM EST

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Michael Jordan and Nike’s historical partnership has made them billions since its inception in 1984. Moreover, their association is now set to achieve another big milestone. The partnership between Nike and MJ led to the birth of the Air Jordan brand. In 2022, the Jordan brand reached a new landmark with its sales contributing heavily to Nike’s 32 billion net worth. And now, Michael Jordan and Nike’s $5 billion journey is set to make it to the big screens really soon. Recently, the director Ben Affleck shared his excitement about his upcoming film, Air.

Renowned Hollywood stars Ben Affleck and Matt Damon’s new production company Artists Equity is set to release their first project. The biographical drama is expected to take a deeper dive into the Nike-Jordan partnership. It will be depicted through the perspective of Nike executive Sonny Vaccaro and Nike co-founder, Phil Knight. Recently, Affleck shared details about his new project, where he would be helming in a directorial role.

Ben Affleck shares insight into upcoming Michael Jordan movie


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In his recent statement shared by the media website Boss Hunting, Ben Affleck stated, “Matt and I are very excited for audiences to see Air and proud that it’s the first release from Artists Equity. Moreover, the Argo star added, “The movie was an extraordinary experience where we had the honor of working with some of the best cast and crew in the business, all of whom brought passion, persistence, and creativity to a collective effort at recreating a remarkable and aspirational story.”


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In his statement, Ben Affleck seemed to be quite touched by Michael Jordan’s journey with Nike during the production of the film, Air. Moreover, the two-time Academy Award winner could not wait for the world to get a first look at his upcoming movie.

Interestingly, the movie has been written by Alex Covery, whose first draft of the film, Air Jordan made it to the list of the elite un-produced screenplays in the Black List 2021.

When will Air release?

Air focuses on the birth and evolution of the association between Nike and Michael Jordan. The Jordan brand played a crucial role in establishing the sports and apparel brand worldwide.


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Talking about recent achievements, the Jordan brand surpassed the $5 billion mark in annual revenue for the first time. Moreover, the Jordan brand has helped MJ become the first billionaire player in the NBA with a $1.7 billion fortune. 

Watch this story Michael Jordans Career earnings: did he earn more money from the NBA than his peers like Charles Barkley and Scottie Pippen?


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Further, the movie will feature Matt Damon as Sonny Vacurro, and Ben Affleck as Phil Knight. In addition, Jason Bateman, Chris Messina, Matthew Maher, and Chris Tucker among other stars will appear in the movie.

Air is scheduled to be released on April 5th, 2023.


Written by:

Rohit Kumawat


One take at a time

Rohit Kumawat is an NBA writer at EssentiallySports. Currently pursuing an MBA in Media and Business Management, Rohit holds a Bachelor's degree in Journalism and Mass Communication. He has been working as a Sports and Entertainment writer for over a year.
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Edited by:

Jayant Chhabra