Renowned Designer Reveals the Bizarre Story of How LeBron James Ended Up Repping His Brand

Published 03/07/2022, 6:30 PM EST
Feb 13, 2022; Inglewood, California, USA; Los Angeles Lakers forward Lebron James attend the game between the Cincinnati Bengals and the Los Angeles Rams in Super Bowl LVI at SoFi Stadium. Mandatory Credit: Kirby Lee-USA TODAY Sports

LeBron James is one of the most popular people on this planet. Anything LeBron does on the court and off the court makes headlines all around. Given his widespread fan-following and marketability, if LeBron is sporting a particular brand, you either need to pay him millions or impress him enough, so he wears it himself.

And that’s exactly what happened to one of the best designers in the world. Darryl Brown, Kanye West’s stylist and the creator for his Adidas brand, tells a story that led to LeBron repping his brand. He terms it as crazy timing, on how he met with LeBron‘s stylist and how he had the opportunity to influence LeBron’s style.

Jan 9, 2022; Los Angeles, California, USA; Los Angeles Lakers forward LeBron James (6) reacts after scoring a basket and drawing the foul against Memphis Grizzlies forward Jaren Jackson Jr. (13) during the first half at Crypto.com Arena. Mandatory Credit: Gary A. Vasquez-USA TODAY Sports

How did LeBron James wear Darryl Brown’s designs?

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Brown tells a crazy story that led to LeBron wearing his clothes. He says “I’m like in Paris one day for fashion week and I’m sitting in this restaurant… Only me and another black guy were sitting next to each other… We sparked up a conversation, but we were both being very discreet about what we do and what we were there for”

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“He let me know that I’m LeBron’s stylist…I was like oh I’m Kanye West’s stylist.. When I do the Midwest kits, he hit me up.. You know, like for the King..”

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He says that he sent LeBron a package and by New Year’s eve, he was in for a treat. LeBron had worn his hoodie on his birthday, giving his brand unprecedented attention. Brown says his phone was buzzing when LeBron wore his hoodie. And the best part is, LeBron wore it on his own and was not influenced by anyone else.

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Brown says he was deeply touched by LeBron choosing to wear his brand as he felt like he had achieved a lifelong goal.

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Vishwesha Kumar

589 articles

Vishwesha Kumar is an NBA writer at EssentiallySports. Holder of a Bachelor's degree in mechanical engineering, Vishwesha has been writing content for about 3 years now. He has been following the NBA for nearly 10 years, since first starting off in the year 2012.

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