Shaquille O’Neal Rejected Michael Jordan Endorsed Million-Dollar Brand Only Because He Consumed a Different Cereal

Published 06/22/2022, 11:00 PM EDT
ORLANDO, FL – 1993: Shaquille O’Neal #32 of the Orlando Magic poses with Michael Jordan #23 of the Chicago Bulls prior to playing an NBA game circ 1993 at the TD WAterhouse Centre in Orlando, Florida. NOTE TO USER: User expressly acknowledges and agrees that, by downloading and/or using this Photograph, user is consenting to the terms and conditions of the Getty Images License Agreement. Mandatory Copyright Notice: Copyright 1993 NBAE (Photo by Andrew D. Bernstein/NBAE via Getty Images)

Shaquille O’Neal and Michael Jordan are two of the greatest players in the NBA. Interestingly enough, despite all their differences, the two have a lot in common. Both Shaq and Jordan turned the league on its head during their rookie season and have had successful business ventures after retiring from the NBA.

Interestingly enough, when Shaq won his first NBA ring, the then Lakers star rejected a major deal from a company that sponsored MJ. The popular cereal brand Wheaties sponsored stars like MJ and they tried to do the same with O’Neal. However, Shaq had something different in mind.

He talked on numerous occasions about how he never takes any endorsement deals when he does not use that brand personally. The same applied to Wheaties. Shaq had never tried Wheaties in his entire life, and he refused to accept their deal.


Article continues below this ad


Talking in an interview, Shaq said, “It’s very simple. If I’m not familiar with your product, it’s probably a no. If I don’t like your product, it’s definitely a no… I always tell the story that, in the States, when you win a championship or whatever, Wheaties was the box, the breakfast of champions. They contacted me after my first championship and I declined.”

He added, “My agent was like, ‘How could you decline Wheaties, the breakfast of champions?’ I’ve never tasted Wheaties. I’m a frosted flakes and fruit loops type of guy. So I told my people ‘Hey contact frosted flakes and fruit loops, let’s be different here!’…


Shaquille O’Neal Snaps Back at NFL Veteran With Expletive Response As ‘Yo Momma’ Jokes Go Rogue

12 days ago

Safe to say, with or without the Wheaties deal, Shaq has built a successful business empire. He has a huge net worth and is one of the most popular media personalities in the world.

Shaquille O’Neal vs Michael Jordan: Net Worth comparison

Michael Jordan wins the battle of accolades and net worth against Shaquille O’Neal. He has a whopping net worth of around $1.7 Billion according to Forbes.


Article continues below this ad

1 March 2010: Charlotte Bobcats part owner Michael Jordan watches the Charlotte Bobcats play the Dallas Mavericks during an NBA basketball game at Time Warner Cable Arena in Charlotte, North Carolina on March 1, 2010. Jordan has agreed to buy the Charlotte Bobcats. (Photo by Chris Keane/Icon SMI/Icon Sport Media via Getty Images)

Although he earned only $90 million in salaries during his days in the NBA, he earned around $1.8 Billion from his association with companies like Nike, Gatorade, and Hanes.

On the other hand, Shaq has a net worth of around $400 Million according to Celebrity Net Worth. The Los Angeles Lakers and Miami Heat legend earned around $292 million in salaries! Alongside his earnings from salaries, Shaq earned more than $200 million from endorsements.


Article continues below this ad

WATCH THIS STORY: How Old Is Warriors Superstar Stephen Currys Son Canon?

What is your favorite memory of Michael Jordan and Shaquille O’Neal? Let us know in the comments below.



Abhinava Ghosh

672 articles

Abhinava is an NBA writer for EssentiallySports. He is currently pursuing his Bachelor's in Journalism and Mass Communication. Abhinava has been following NBA for the past 6 years and is a huge fan of the Golden State Warriors and Stephen Curry.