‘Shooting For the Moon’: Former ESPN Analyst Entreats Michael Jordan to Accept His Commercial Pitch

Published 05/13/2021, 6:56 AM EDT
LAS VEGAS – MAY 05: Hall of fame NBA player Michael Jordan looks on during the fight between Floyd Mayweather Jr. and Oscar De La Hoya during their WBC super welterweight championship fight at the MGM Grand Garden Arena May 5, 2007 in Las Vegas, Nevada. Mayweather defeated De La Hoya by split decision. (Photo by Al Bello/Getty Images)


Michael Jordan has been incredible even after his departure from the game of basketball. His Charlotte Hornets have become must-watch television thanks to the incredible play of LaMelo Ball. Despite finding incredible success in the NBA, winning six NBA titles in the 1990s, Jordan’s off-the-court career has also been very successful. Jordan’s primary venture are his incredible Air Jordan shoes. Now, one former ESPN analyst is trying to get him to do a commercial with him.

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Kenny Mayne is looking to make commercials with MJ

Former analyst Kenny Mayne spoke to The Athletic about his departure from ESPN recently. He noted that he wanted to venture out on his own, after spending all this time with ESPN. He revealed that currently, he is trying to see what he wants to do but will probably stick with sports for the time being. Even though his experience is in the sports world, Mayne wants to try to get an opportunity to make commercials, possibly with some big names.

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DETROIT – APRIL 06: Michael Jordan is announced as a member of the 2009 Hall-of-Fame class at halftime of the Michigan State Spartans and the North Carolina Tar Heels during the 2009 NCAA Division I Men’s Basketball National Championship game at Ford Field on April 6, 2009 in Detroit, Michigan. (Photo by Streeter Lecka/Getty Images)
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Mayne said, “Honestly, it’s too early to know. I likely will do something near sports for part of what I do, That would only make sense given I have been known for doing sports. That would be the easiest place to get support, whatever that might be. I definitely want to try to make commercials.”

Mayne to work with Michael Jordan?

Mayne added that he tried to get these two fields to collide recently. He approached Michael Jordan with a commercial pitch. Mayne did note that it was an ambitious effort from his end, but that Jordan would benefit from working with him. He did plead with Jordan to hear out his pitch. However, even Mayne had to admit that it is unlikely that Jordan will say yes, despite him trying to make Jordan look great.

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Basketball player Michael Jordan clenches his fist while sitting on the bench during a game at the 1984 Olympics in Los Angeles. (Photo by © Wally McNamee/CORBIS/Corbis via Getty Images)

Mayne said, “Right now I’m hoping Michael Jordan’s people get back to me. That was my first commercial pitch. I was just shooting for the moon out of the gate. I think it was a good bit for him. So if he’s reading this, go ahead and contact me on Twitter. Leave out the middle man, Mike. But I am serious. I literally pitched Michael Jordan a commercial and I am certain of the success if he said yes, but I don’t think he will.”

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Michael Jordan is an elusive figure and doesn’t really engage in public endorsements anymore. As he has found more success in his business endeavors, he hasn’t made many public endorsements since then.

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Aaditya Krishnamurthy

1313 articles

Aaditya Krishnamurthy is an NBA & NFL journalist for EssentiallySports, before which he worked at BusinessWorld magazine. He has been a fan of Basketball for over 10 years now, since Shaquille O’Neal was a Phoenix Suns player. During his time at Symbiosis School for Liberal Arts, he started a sports magazine for the college called the Overtime Tribune and hosted the Overtime Tribune Podcast until he graduated.

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