Steph Curry’s Under Armour Deal: How Much Does the Golden State Warriors’ Star Earn from it?

Published 03/01/2021, 9:30 PM EST
GUANGZHOU, CHINA – SEPTEMBER 03: Stephen Curry of the Golden State Warriors attends a commercial event for Under Armour at Asian Games Stadium on September 3, 2016 in Guangzhou, China. (Photo by Visual China Group via Getty Images/Visual China Group via Getty Images)


Coming into the league, Steph Curry was not touted to become the mega star that he is today. In fact, due to his size, many expected Curry to struggle. But thanks to his sheer hard work and willpower, Curry is now one of the top talents in the NBA.

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Moreover, Steph has an insane popularity all around the world. In the sports business, with growing popularity comes hefty paychecks. The NBA is one of the most popular leagues in the world; therefore, players are practically globally recognized.

Along with a humongous salary from the Warriors, Steph Curry has numerous lucrative deals to his name as well. Today, we will take a deep dive into the shoe deals that Curry has signed since entering the league.

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What was Steph Curry’s first shoe deal in the NBA?

Feb 6, 2021; Dallas, Texas, USA; Golden State Warriors guard Stephen Curry (30) in action during the game between the Dallas Mavericks and the Golden State Warriors at the American Airlines Center. Mandatory Credit: Jerome Miron-USA TODAY Sports

When Curry entered the league and showed some great potential, Nike wanted Steph to wear their shoes. Although he was already wearing Nike shoes for 4 years at that point, Nike offered him a sponsorship deal.

But the company was never sure about Steph’s popularity at the time. Additionally, there was a concern about Curry’s fitness during his initial years in the league. Curry had paper-like ankles and had already missed a significant number of games.

Despite that, Steph might have signed with Nike if it wasn’t for a grave error on Nike’s part. Apparently, in the meeting with Steph, Nike reused the presentation that they used to sign Kevin Durant.

Furthermore, the company didn’t even add Curry’s name to the presentation. By this time, it was quite obvious that Nike were never serious about signing Curry and the meeting was nothing but a formality.

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When did Steph Curry sign with Under Armour?

After the disastrous meeting with Nike, Steph decided to look for other options. He could have gone with other big names, such as Adidas or Puma; however, Stephen Curry decided to sign with Under Armour the same year.

According to Business Insider, the initial deal was worth just $4 million. While it might seem like a lot of money to a normal person, for a superstar in the making, it was peanuts.

Furthermore, during that time, players like Kevin Durant, James Harden, and Derrick Rose were signing deals worth more than $150 million.

Golden State Warriors guard Stephen Curry (30) celebrates after a basket against the Portland Trail Blazers during the fourth quarter for a career-high 62 point game for Curry at Chase Center. Mandatory Credit: Kelley L Cox-USA TODAY Sports

So at the time, no one thought that Curry was even worth $4 million. But to everyone’s surprise, in the next few years Steph Curry blossomed into an NBA superstar, winning both individual and team accolades during that time.

By that time, it was quite obvious that Under Armour’s gamble had paid off as they got their hands on a gold mine!

What is Steph Curry’s shoe deal with Under Armour worth?

Jan 8, 2021; San Francisco, California, USA; Golden State Warriors guard Stephen Curry (30) returns to defense after a three point basket against the Los Angeles Clippers during the third quarter at Chase Center. Mandatory Credit: Kelley L Cox-USA TODAY Sports

After the initial gamble paid off for Under Armour, it was time for Steph to be rewarded. In 2015, the company signed Curry until 2024 and the contract’s worth wasn’t revealed. However, Curry got an equity stake in the multi-billion dollar company.

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While the exact numbers were not revealed, it’s most likely worth hundreds of millions of dollars. According to Forbes, Curry makes around $44 million per annum from his endorsements alone. Out of that $44 million, the major chunk should be from his Under Armour deal.

Moreover, a few months ago, Under Armour launched the “Curry Brand” under their name. This is similar to what Michael Jordan has with Nike. So all things considered, Nike lost a lot when they decided not to sign Curry back in 2013.

On the other hand, both Steph and Under Armour greatly prospered from this partnership and will continue to do so in the future.

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Aikansh Chaudhary

771 articles

Aikansh Chaudhary is an NBA columnist for Essentially Sports. Previously, he helped rank various websites using the latest SEO techniques, and wrote over 2000 articles during his stint as a freelance writer. A die hard Lakers fan, Aikansh will forever uphold LeBron James as the GOAT.

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