April marked a big moment for Carmelo Anthony—he officially stepped into the luxury jewelry scene, teaming up with David Yurman, one of the biggest names in a $353.26 billion industry, Melo dropped a slick campaign that’s all about family, style, and legacy, with the ‘Curb Chain’ collection. In the Instagram reel—Melo chalking his cue, Kiyan lining up shots—the undertone was clear: a generational handoff. Plus, this launch hits just months before Melo’s Hall of Fame induction, making the timing feel all the more meaningful.

By fusing his own unique style with his father’s influence, Kiyan Anthony is blazing his own trail. Think streetwear meets vintage, and add striking accessories like a personalized “K-I-Y” necklace and silver chains. He frequently flaunts these looks on social media and in person, proving that the Anthony family’s next generation is prepared to take center stage. . This collaboration isn’t just about jewelry—it’s their first official project together, shining a spotlight on their bond as much as their style.

The ten‑time All‑Star has dazzled arenas—yet tonight’s spotlight belonged to a father‑son moment. Carmelo Anthony teamed up with his son for a new David Yurman campaign, blending luxury with legacy. “This was a deep moment,” Anthony shared while talking to PEOPLE. “I got a chance to really immerse him into a part of my world that he hasn’t been in.” For a father who’s spent two decades in the spotlight, this behind-the-scenes bonding moment felt different—more personal, more lasting.

In the ad, the two shoot pool and talk life, on and off the court. Anthony, who jokingly calls himself a “pool shark,” says he still has the edge over Kiyan (for now). But it’s not about winning; it’s about sharing space. “We’re celebrating each other, me and him as a father-son,” he said. “As somebody who’s done it on the basketball side and somebody who’s hopefully about to do it on the basketball side.” For fans watching Kiyan blossom into a top high school prospect with real NCAA and NBA potential, the symbolism isn’t lost—it’s the passing of the torch.

Beyond the felt and leather, the campaign hints at heirlooms to come. Anthony also hinted at someday passing down pieces from his personal jewelry collection to Kiyan, but fears rejection. “I’m sure there’s a couple pieces that I would kind of pass down, [but] who knows with him. He might look at my jewelry like, ‘Oh, that’s old!’” he laughed. A quiet moment between two generations who speak the same language, even if the chains change.

“They made me feel like it was family”, Kiyan speaks up about his Syacuse decision

Kiyan Anthony isn’t just walking in his father’s footsteps—he’s sprinting forward in his own kicks, but down a familiar path. The rising star, a top-40 shooting guard in the Class of 2025, has officially committed to Syracuse—the same school where Carmelo Anthony led the Orange to a national title in 2003. “Ultimately, it came down to my relationship with the staff,” Kiyan told ESPN. “From day one, when they started recruiting me, they made me feel like it was family.” That sense of belonging—and the weight of legacy—makes this more than just a commitment. It’s a homecoming with fresh ambition.

The relationship between Carmelo and Kiyan runs deeper than basketball. Back in July 2023, on an episode of Overtime, Kiyan said, “We always push each other and stuff like that. Even though we best friends off the court, on the court, of course, (we’re not friends).” That competitiveness is paying off. Kiyan had a breakout spring on the Nike EYBL circuit, averaging 19.6 points per game—including four 25-point outings—and 21.8 points at Peach Jam while shooting 37.3% from three.

He was also the highest-ranked recruit in the state of New York for the high school class of 2025. Yet even with “Anthony” already etched on the Syracuse practice facility, Kiyan made it clear: “My dad’s name on the facility is special… but I want to go in there and create my own name.”

Carmelo knows his son’s journey isn’t about living in anyone’s shadow—it’s about stepping into his own light. During Syracuse’s 2025 commencement speech, Melo got emotional talking about Kiyan’s next chapter. “Watching him walk the same halls, wear the same colors… is one of the proudest moments of my life,” he said. “It’s not just about following in my footsteps. It’s about watching him create his own story.” With four-star talent, a deep recruiting class around him, and 30,000 fans waiting at the Dome, Kiyan’s got everything he needs to make that story one to remember.

From luxury campaigns to college commitments, the Anthony family shows that success is a blend of heritage and personal drive. Watching Kiyan carve out his own space while honoring his father’s legacy is a reminder that true greatness comes from embracing who you are, generation to generation.