Jaylen Brown is convinced that his criticism of Nike cost him the Olympic spot, but is Adidas purely innocent? Any allegations against Nike either stem from players once criticizing the brand or being involved with their prime competitor — Adidas. Now, although Gilbert Arenas has not defended Nike against any accusations, he did point out how Brown-like circumstances are an unfortunate outcome of an unhealthy rivalry between Adidas and Nike.

Appearing on his podcast, Arenas stated his belief that certain things should just be grouped. He believes there should not be a domination of any single party. And he has held both the sports brands accountable for failing to maintain such an environment. “We’ve seen it with the McDonald’s game… NIL kicked in and some of these kids are Nikes and they’re like, ‘Well, y’all gonna have to wear Adidas.’ And Nike’s like, ‘No,'” Agent Zero stated on the Gil’s Arena podcast.

The brand has often faced allegations of having too much influence on the USA basketball team. This even involves the inclusion or exclusion of certain players. The most recent one was the controversy over Jaylen Brown’s Olympic snub. When the 2024 Finals MVP was asked about the same, he said, “I do, for sure. There be more stuff to come with that. As of now, I’m not going to comment on it.”

Nevertheless, after highlighting the McDonald’s All-American Game issue on his podcast, Gilbert Arenas pointed out similar issues faced by non-Nike players in Team USA. “USA Basketball is Nike. So think about Adidas kids. So now they gotta leave. Adidas teams play with Nike tees so they can potentially get invited. Cause they feel they’re gonna be screwed,” he said on the podcast.

Gil further highlighted the complexity of the situation, where if a player wants to play a particular side, he has to please the brand associated with that side. The ex-Washington Wizards star also pointed out how this setup is impacting the players’ decision-making capability.

The Brand Wars aren’t helping the players, as per Gilbert Arenas

“If I want to play McDonald’s, I got to be Adidas. And that shouldn’t be a thought process at this age. Same thing with USA basketball… If you an Adidas guy, y’all are basically begging Nike… to put you on team…” he added.

Notably, Adidas has been the official sponsor of the McDonald’s All-American Game since 2012. Apart from this, the German sports brand was also the NBA’s apparel provider from 2006 to the 2016-17 season. The measures Adidas took in the WNBA back then were quite strict.

As per one such measure, as long as a player is not in contact with another footwear brand, she had to cover the logo of any brand other than Adidas. During this phase, Adidas controlled a lot of what went with the leagues until Nike regained the rights to the NBA uniforms in the 2017-18 season.

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Do you think the basketball scenario needs more neutral grounds for brands to compete without affecting the players involved? Let us know your views in the comments.