Dirk Nowitzki & WNBA Legend Clown Victor Wembanyama in Latest NBA on Prime Ad

While fans were locked onto Thursday Night Football, Amazon decided to shake things up with a surprise NBA on Prime campaign that leaned full-on satire. The spot kicks off with a mom exclaiming while receiving her Amazon package, “Oh, my loofah,” only for Luka Doncic to deadpan, “No, I’m Luka,” showing he can laugh at himself. Luka took the joke like a champ, keeping it light and funny, but Victor Wembanyama wasn’t so lucky. The basketball legends went straight for the roast, clapping back at Vic with no filter.

The commercial opens with a quiet family living room when suddenly NBA stars start popping out of Amazon boxes—special delivery! Victor Wembanyama, standing tall at 7’3” in his Spurs jersey, tells the WNBA legend Candace Parker and Mavs star Dirk Nowitzki, decked out as delivery pros, “I can drive, guys.” Parker claps back with a grin, “Only in the paint,” and Dirk fist-bumps her, chuckling, “Ahh, got him.” In just 15 or 30 seconds, the spot packs in humor, one-liners, and playful chaos, turning a simple delivery into a mini basketball trash-talk show.

In the rest of the video, Taylor Rooks, Prime’s NBA studio host—and Blake Griffin, studio analyst, posing as Amazon drivers, deliver oversized packages to a family, from which pop out Lakers’ Luka Doncic and Cavs’ Donovan Mitchell. Rooks tells the family, “Prime is also bringing you the NBA regular season, Emirates NBA Cup, SoFi play-in tournament, playoffs, League Pass.” In the 30-second version, the family invites Doncic and Vic in for dinner, and they gladly accept.

The lighthearted spot gave way to the real headline: Adam Silver’s release of the 2025–26 NBA schedule, and it’s packed from opening night to Christmas Day and MLK Day matchups. The season kicks off Oct. 21 with the defending champs OKC taking on the revamped Rockets, but if you’re waiting for NBA on Amazon, that won’t start until Oct. 24 with a doubleheader: Celtics vs. Knicks and Timberwolves vs. Lakers. It’s all part of the new media rights shuffle.

This season, fans really need to pay attention because the games are all over the place. NBC and Peacock cover Sundays through Tuesdays, ESPN has Wednesdays and Fridays, ABC handles Saturdays and Sundays, and Prime Video jumps in on Thursdays and Fridays. Keeping track might be tricky if you’re just trying to catch your favorite team.

And not everyone’s happy about it. Charles Barkley’s frustration got shared by Bill Simmons on Instagram: “I think the NBA’s got a big problem. How are regular fans gonna like, ‘okay, it’s Tuesday,’ especially when they start putting up games, well sometimes the game going to be on Peacock. And like it’s not going to be on NBC. I think that’s a huge dilemma for the NBA.” This all goes back to last year’s massive 10-year, $76 billion deal with Disney, NBCUniversal, and Amazon. So, Barkley isn’t shy about saying the money might be messing with the fan experience. 

While the NBA broadcast might be a bit of a struggle for some, you definitely won’t want to miss the games—Wemby is bringing fresh transformations and ideas to the Spurs, and it’s going to be exciting!

Victor Wembanyama’s Offseason Reinvented

Victor Wembanyama came into this offseason with a message: he’s leveling up. On Cold as Balls with Kevin Hart, he revealed he’s now 245 pounds, up from his rookie 215, but this wasn’t just about getting bigger. “I’m putting my body through things it’s not used to doing and allowing my range of movement and strength,” he explained. And he took it next-level — a week in Zhengzhou, China, living and training at a Shaolin temple, doing balance drills and over 1,000 kicks a day. “It was more than 1,000 kicks… that proved even tougher than playing four quarters,” he said, shaping both his body and mind.

Off the court, Wemby’s thinking big, too. He’s pitching a supporter section at the Frost Bank Center, inspired by European soccer and basketball teams. “It’s been an idea. And now it’s a project,” he told the AP. Fans will try out for spots, commit to 75% of home games, join chants and rituals, and pay $999 for perks like discounts and surprise guest meet-and-greets. Wemby sees it as a way to lift the team: “41 regular-season games at home, that’s 41 opportunities for them to push in the fourth quarter and give us that extra energy and that second wind that can give us the win.”

On the court, Wembanyama has already proven he belongs. In Year 2, he averaged 24.3 points, 11 rebounds, 3.7 assists, and a league-leading 3.8 blocks in 46 games, while improving his three-point shooting to 35.2%. He earned his first All-Star nod and was on track for Defensive Player of the Year before an early shutdown.

Fresh off leading France to a silver medal at the Paris Olympics, the 7-foot-3 phenom opted out of EuroBasket 2025 — a decision that raised eyebrows but underscored his long-term priorities. For Wembanyama, health isn’t just a concern. It’s the foundation of everything he wants to build in the NBA. Adding another grueling international tournament so soon risked pushing his body beyond its limits. By stepping back, Wembanyama is signaling that he’s playing the long game. Across 117 career games, he’s averaging 22.5 points, 10.8 rebounds, and 3.7 blocks, already rewriting record books.

With his offseason growth, global training, and this new fan energy project, Wemby looks ready to take the NBA by storm.