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$5.3 Billion Company Set to Offer Michael Jordan and Stephen Curry-Esque Treatment to 17YO Brazilian Soccer Star

Published 11/20/2023, 1:45 AM EST

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A star is in the making in the soccer world. 17-year-old Endrick might make history sooner than legends like Lionel Messi and Cristiano Ronaldo. Apart from his excellence on the field, Endrick has now managed to attract sponsors at such a young age. The Brazilian footballer became the fourth youngest to represent his country recently. Now, he will soon get a treatment similar to basketball legends like Michael Jordan and Stephen Curry by the $5.3 billion worth New Balance. 

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Shoe deals have been a major part of the sporting world for several years. Especially in soccer and basketball. The hype around the new face in a business is always exciting. Looks like a multi-billion company is all set to star Endrick for years to come. 

Will 17-year-old Endrick overtake Messi and Ronaldo in business? 


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2006-born Endrick has already made an impact in the soccer world. While he currently represents Palmeiras in Brazil, Endrick will be joining the legendary Real Madrid in 2024 to showcase his talent on a bigger stage.

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While that stays on one hand, New Balance has decided to make Endrick the face of their brand. According to reports, the youngster will soon debut a New Balance shoe in his game against Argentina on November 22nd. 


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The highlight is that Endrick will have his own brand under New Balance, which will eventually lead to boots with his name on them. NBA icons Michael Jordan and Stephen Curry have previously had this honor. Now, the 17-year-old seems to be the next in line.

Curry joined forces with Under Armour in 2013. Two years later he released his own shoe, the ‘Curry’ series which has made its mark in the modern NBA. The world-famous Air Jordan created by Nike has a history that goes for pages. Last year, the multi-billion brand turned over an impressive $5 billion only because of the Chicago Bulls legend. Now, New Balance and Endrick have a shot at recreating history.


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The above-mentioned face-off between Brazil and Lionel Messi-led Argentina will be an intense battle as all their matchups are. And more eyes from the Soccer world will be on Endrick. The 17-year-old has the potential to be an X factor in this World Cup qualifier. While his performance on the field stands brilliant, we should also note his interest in giving back to society. 

As per reports, Endrick’s family agreed with New Balance after the sports brand agreed to spend 10% of the revenue towards renovating courts, supporting sports projects, and many other social actions. This initiative will add only more fame to his name. The boots are also expected to be affordable for all classes. 


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The storyline so far is similar to that of MJ. We will soon know if Endrick can live up to that hype. What are your thoughts on the above story? Share your take in the comments below. 

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Written by:

Rohan Dharmalingam


One take at a time

I could have never imagined getting a shoutout from Los Angeles Lakers icon Shaquille O'Neal and the rap legend 50 Cent on Instagram. But they say 'Dreams Do Come True' right? This is what EssentiallySports has given me. Covering trade rumors, contract signings, lives of NBA superstars and legends has been my go-to thing.
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Edited by:

Pragya Vashisth