‘Aren’t Going to Become a Billionaire With Them’: LaVar Ball Speaks on LaMelo Ball Joining Puma

Published 12/18/2020, 9:52 AM EST
Dec 14, 2020; Charlotte, North Carolina, USA; Charlotte Hornets guard LaMelo Ball (2) gets fouled by Toronto Raptors forward Stanley Johnson (5) during the second half at the Spectrum Center. Raptors won 112-109. Mandatory Credit: Sam Sharpe-USA TODAY Sports


Even before entering the NBA, LaMelo Ball was popular, all thanks to his father, LaVar Ball. LaVar is a former football player and founder of the sports apparel company, Big Baller Brand. This was a brand associated with both his sons, Lonzo and LaMelo Ball.

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However, after being one of the top prospects in the 2020 NBA draft, like most sports companies, Melo also got a deal with Puma. On hearing this, his father LaVar had a variety of reactions and is still continuing to talk about it.

What did Puma offer LaMelo Ball?

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Dec 12, 2020; Charlotte, North Carolina, USA; Charlotte Hornets guard LaMelo Ball (2) passes behind his back as he is defended by Toronto Raptors forward DeAndreÕ Bembry (95) during the second half at the Spectrum Center. Raptors won 111-100. Mandatory Credit: Sam Sharpe-USA TODAY Sports

When Melo was acquired by Charlotte Hornets, not long after Puma offered him a lucrative $100 million shoe deal, it also included access to the Puma private jets. This obviously meant that he would part ways with his BBB kicks on joining the NBA.

Puma is one of the most popular names in the shoe industry. They’ve signed deals with big players like Kyle Kuzma, Michael Porter Jr., and R.J. Barrett, among others. So, this deal, without a doubt, is very beneficial for LaMelo.

Unsurprisingly, LaVar’s initial response to this signing was not pleasant. He even publically humiliated his own son for joining another brand. Even though he has mellowed down his feelings, his stance hasn’t changed over their decision.

Only BBB can make them a billionaire

On Kevin Durant’s podcast, LaVar was asked again about his thoughts on his son moving on from their brand. He stated, “That’s fine, man. Like I said.

“They could do some other things. I am alright with that. People switch, they go do different things. But like I tell my boys, man, they still with me. They can do some other things with Puma, that’s fine, but you aren’t going to become a billionaire with them,” he explained.

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“You’re going to become a billionaire with Big Baller Brand. Why? Ownership. And when I die, where do you think all this Triple B stuff is going? I got everything. From rims, tires to clothing. And we have ownership that’s going to go to my boys.”

He further goes back to his old ways and makes a mockery of how it’s not a big deal to sign with just an apparel company, while they have so much more at their brand. It is quite possible that his other son, Lonzo Ball, in the New Orleans Pelicans, will also soon get his own deal.

Will Lonzo still make his own path or stick with BBB?

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Yashima Bhatia

1122 articles

Yashima Bhatia is an NBA writer for EssentiallySports who specialises in providing nuanced predictions and updates for matches. She has a Bachelor's degree in journalism and mass communication. Yashima's love for playing the game came up at a young age, when the excitement of the games coupled with the intensity of the Playoffs had her hooked.

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