ESPN’s Documentary on Michael Jordan, ‘The Last Dance’, has been getting a good number of views since it aired its first episode.
Last week, it had become ESPN’s most-watched documentary with an average of 6.1 million views during the airing of the first two episodes of the series. Four episodes into the 10-episode series, the documentary has surpassed Netflix’s Tiger King as the most in-demand documentary in the world.
These numbers are estimates from Parrot analytics. According to their research, the Last Dance is among the 20 in-demand shows in the world, and 11th in the United States.
The broadcaster’s decision to advance the release of the show has worked well for them. ESPN had initially intended to release the Last Dance in July. But NBA’s suspension in March sped up the making of the documentary. With no major sporting action amidst the global pandemic, ESPN released the documentary in April to keep fans around the world engaged with their content.
Such documentaries are now closest a fan could get to sport. Michael Jordan’s career is an inspiring one, even for a non-NBA lover. Starting his NBA career in 1984, Jordan made the entire league famous all over the world. He led his team, Chicago Bulls, to an unprecedented dominance in the 1990s.
The Bulls, with coach Phil Jackson at the helm, initially won three consecutive titles in 1991, 1992, and 1993. They later also won the Championships in 1996, 1997, and 1998. They had, incredibly, won six titles in eight years.
The Last Dance focuses on the last of these Championships. With stories around Jordan, his teammates, and the Bulls management, the documentary takes fans through their journey across the 1997/98 season. It is a series that any sporting fan would enjoy. But to an NBA fan of the Michael Jordan generation, it would be nothing less than a treat.
Studies show that there is an increased interest in sports documentaries over the last few months. “We are tracking a rise in demand for sports documentaries during the coronavirus pandemic,” Steve Langdon, director of partnerships at Parrot Analytics, said.
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