Here’s How the NBA is Planning to Counter Revenue Crisis Through Unconventional Ways

Published 11/03/2020, 1:40 PM EST
NEW YORK, NY – OCTOBER 25: Commissioner of the NBA Adam Silver speaks onstage for Building Brands and Delighting Fans: Nurturing Talent and Creating Compelling Content in the Digital Age during day 3 of Fast Company Innovation Festival at 92nd Street Y on October 25, 2018 in New York City. (Photo by Bennett Raglin/Getty Images)


The NBA executives face quite a challenge right now. After successfully completing the 2019-20 NBA season, they train their focus to the next season.

ADVERTISEMENT

Article continues below this ad

As of now, the league is one of the only sporting organization in the world to find their way back to normalcy yet register 0 positive COVID-19 cases.

While the task of finishing the season safely is highly impressive, officials cannot rest on their laurels. Due to the hiatus in the 2019-20 season, the 2020-21 season’s start was delayed by a few months. This was due to the NBA season ending in October, as opposed to July of 2020.

ADVERTISEMENT

Article continues below this ad

Now, officials are hoping to bring the league back to action for the 2020-21 season before the end of the year. Officials were rumored to have decided on starting the new NBA season on December 22nd, 2020.

The season would be shortened to 72 games and would sport a tighter schedule. The season would end in June 2021 so that players could fulfill their commitments to the US Olympic Basketball team.

Oct 11, 2020; Lake Buena Vista, Florida, USA; Los Angeles Lakers forward LeBron James (23) dribbles while defended by Miami Heat forward Jimmy Butler (22) during the second quarter in game six of the 2020 NBA Finals at AdventHealth Arena. Mandatory Credit: Kim Klement-USA TODAY Sports

But the NBPA has been resistant, asking for the season to start in January so that they get a slightly longer off-season. Players from the Miami Heat and Los Angeles Lakers have a good standing to ask for some extra time.

The two sides went to 6 games in the NBA Finals, through the first 2 weeks of October, which the Lakers were the better for.

NBA in financial trouble

Regardless of whether officials understand the demand, they are not in a position to indulge the players. Reports have surfaced which suggest that the NBA could lose close to $1 Billion if they delay the start of the new season even by a month.

The financial strain that COVID-19 has placed on the league and the franchises is massive. Therefore, the NBA must get players to agree to the December start, for their own benefit.

ADVERTISEMENT

Article continues below this ad

ESPN’s Adrian Wojnarowski reported on Twitter that officials are looking for ways to generate greater revenue for the league and the franchises.

He tweeted “The NBA is searching for ways to increase cash flow into teams, and sources said the league is hopeful to expand guidelines on sports betting, hard alcohol and casinos that could generate between $80M and $100M in revenue.”

ADVERTISEMENT

Article continues below this ad

Should officials be able to construct a method to increase revenue, it would reduce a great burden for the NBA. It softens the blow that COVID-19 dealt to their pockets. NBA Commissioner Adam Silver will be doing everything in his power to ensure this strategy is successful.

DIVE DEEPER

NBA Could Lose Over a Billion Dollars Because of Players’ Reluctance to Start Early: REPORTS

11 months ago

SHARE THIS ARTICLE :

ADVERTISEMENT

Aaditya Krishnamurthy

1313 articles

Aaditya Krishnamurthy is an NBA & NFL journalist for EssentiallySports, before which he worked at BusinessWorld magazine. He has been a fan of Basketball for over 10 years now, since Shaquille O’Neal was a Phoenix Suns player. During his time at Symbiosis School for Liberal Arts, he started a sports magazine for the college called the Overtime Tribune and hosted the Overtime Tribune Podcast until he graduated.

ADVERTISEMENT

ADVERTISEMENT