LeBron James’ Nike Deal: How Much Does the Los Angeles Lakers Star Make From It?

Published 11/04/2020, 9:56 AM EST
LeBron James attends Harlem’s Fashion Row at Capitale on September 4, 2018 in New York City. (Photo by Santiago Felipe/WireImage)

LeBron James was unarguably a household name in the NBA, even before his rookie season. He was touted as one of the biggest prospects entering the league straight from high school.

James has lived up to the hype and has delivered consistently for 17 years. Additionally, his talent and brand name has earned him a plethora of endorsement deals. Arguably the biggest one out of them is his deal with Nike.

How much was LeBron James’ first deal with Nike?


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Even before stepping foot on the basketball court, James was handed a seven-year $90 million deal by Nike. In fact, LeBron had a much better offer with other brands, but he decided to go with Nike. This one decision turned out to be gold for LBJ.

James essentially gave up an extra $28 million, which in turn became a $1 billion lifetime deal with Nike in 2015. When James signed on the dotted line, it was the biggest shoe deal ever by a rookie at that time.

Is LeBron James a billionaire?

NBA player LeBron James attends GQ & LeBron James NBA All Star Party Sponsored By Samsung Galaxy And Beats at Ogden Museum’s Patrick F. Taylor Library on February 15, 2014 in New Orleans, Louisiana. (Photo by Michael Loccisano/Getty Images for GQ)

As of now, James is not a billionaire, According to Celebritynetworth, James is worth a staggering $480 million as of 2020. But when it’s all said and done, that number could balloon up even further.

LeBron is known to make smart investments off the court. He owns minority stakes in several companies, which is sure to bring him money over the years. Additionally, the lifetime deal with Nike will cash in over the years, so James’ worth will only keep increasing.

Who has lifetime deals with Nike?

Nike is unarguably the biggest name in the sports brands. They have a plethora of top athletes signed under their name for multi-million dollar deals. However, only LeBron James and football sensation Cristiano Ronaldo have signed a lifetime deal with the brand.


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Just like James, Ronaldo’s deal is expected to be over the $1 billion mark.

How much money does Michael Jordan make from Nike?

OAKVILLE, ONTARIO, CANADA – JULY 20: Five-time NBA MVP Michael Jordan smiles after hitting to the seventh green during the RBC Canadian Open’s Mike Weir Charity Classic Pro-Am at Glen Abbey Golf Club on July 20, 2009 in Oakville, Ontario, Canada. (Photo by Stan Badz/PGA TOUR)

Speaking of the premier athletes for Nike, one cannot leave Michael Jordan‘s name out. Although Jordan has retired from the league, he has his own subsidiary brand under Nike. The Jordan brand brings a huge sum of money for MJ each year.


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According to Forbes, MJ has already made over $1 billion from Nike and the number is expected to only increase with time.



Aikansh Chaudhary

771 articles

Aikansh Chaudhary is an NBA columnist for Essentially Sports. Previously, he helped rank various websites using the latest SEO techniques, and wrote over 2000 articles during his stint as a freelance writer. A die hard Lakers fan, Aikansh will forever uphold LeBron James as the GOAT.