Haley and Hanna Cavinder have taken the college basketball world by storm, not just with their skills on the court but also with their massive presence off it. Heading into their final year at Miami, the twins have built a brand that goes far beyond basketball, turning their popularity into one of the most successful NIL stories in college sports.

With near 5 million combined following on social media, the Cavinders have landed major endorsement deals, proving that their influence stretches well beyond the game. As they wrap up their college careers, their success off the court is only growing. Let’s break down their biggest deals and how they’ve built their impressive net worth.

From college hoops to NIL powerhouses 

The Cavinder twins have been basketball prospects since they were kids, dedicating years to developing their skills before stepping onto the college scene. After three seasons at Fresno State, they made their mark at Miami, helping lead the Hurricanes on a deep run to the Elite Eight.

In the past few years, the 24-year-old sisters have racked up numerous brand partnerships, 31 just from the summer of 2021 to 2022. This included notable names like Crocs, GoPuff, and Venmo. So by the time they’d announce transfer, their combined NIL valuation had hit $1.7 million– quite a jump from their pre-NIL days when they were valued at just $500,00, despite boasting a massive social media following.

graduated, their combined NIL valuation had hit $1.7 million, placing them at No. 32 and No. 33 on the On3 100. With their deal with Jake Paul’s Betr company, their net worth now sits at an impressive $4.4 million—quite a jump from their pre-NIL days, when they were valued at just $500,000, despite already boasting a massive social media following.

Their NIL journey began with Boost Mobile, where they made history as the first student-athletes to score a major endorsement deal. From there, the opportunities just kept coming. Within a week, they had signed three additional deals, kicking off a lucrative career in the NIL space.

What’s worked for them is the flexibility in their partnerships. From short-term social media posts to multi-year deals, they’ve been able to adapt to different marketing budgets. Their two-year partnerships with Champs Sports and WWE, along with TV ads, live appearances, and speaking engagements, show just how far their influence reaches. The twins are making moves across all kinds of platforms, continuing to build on their already impressive brand.

But NIL deals aren’t all that they riding on. The twins have ventured into fitness, beauty, and sports nutrition businesses on their own. They are co-founders of a fitness cosmetic brand, Hustle Beauty, and have invested in companies like Slate Milk and Seoul Juice. They have also launched a fitness app called Twogether and modeled in the Sports Illustrated Swimsuit Runway Show. The constant hustling has led to a net worth estimation of $4.4 million. 

A little hand behind their growth, of course, comes from the ones close to heart.

Family roots run strong, in business and in basketball

Hanna and Haley Cavinder, born on January 13, 2001, in South Bend, Indiana, share much more than just a birthday. Haley, born a minute earlier, weighed a pound more than her sister. Their father, Tom Cavinder, a former player at Nova Southeastern University, knows firsthand the dedication basketball demands. After his playing career, Tom transitioned into business and founded Southwest Elevator Company in 2003 in Arizona, shaping the work ethic he instilled in his daughters.

He’d help the twins with their very first singings, connecting Chase Garrett, the founder and CEO of Icon Source, an endorsement marketplace and Darren Heitner, their lawyer, who introduced them to Six Star.

Their mother, Katie Cavinder, also works at the Elevator Company alongside her husband as the senior executive business manager. She has been a constant source of support, cheering them on at every game and appearing on a few TikToks often. In addition to the twins, the Cavinder family includes three more sisters.

Brooke Cavinder, the oldest sibling, works as a registered nurse at Banner Health in Arizona. Her compassion and dedication to her career have consistently inspired both Hanna and Haley.Brandi Perkins, two years older than the twins, played basketball with them at Gilbert High School in Arizona and continues to look up to them. “Even though I’m older than them, I still look up to them,” she said. The youngest of the family, Natalie Cavinder, is still in high school.

As the twins branch out into new ventures, their family foundation rooted in basketball and business continue to guide their path.