The Pac-12’s relaunch tour is officially hitting the airwaves. After years of uncertainty, the league has found a new rhythm, reaching agreements with CBS, The CW, and now USA Sports to ensure that every game will be shown on traditional TVs. No FOX, no ESPN, and most importantly, no gatekeeping for streaming. At a time when SEC fans are struggling with YouTube TV blackouts and ESPN access issues, the Pac-12 has emerged as a hero for the common people.

The Pac-12 is heavily relying on the “old-school” linear model with cable, satellite, and broadcast. For maximum reach and reliability in a time when SEC fans are frustrated with YouTube TV blackouts and fragmented access.  Reporter Amanda Christovich announced on X that USA Sports would broadcast 22 football games every season through 2030. The recently rebuilt Pac-12 now includes Oregon State, Washington State, and six new teams.

Along with early-round coverage of the men’s tournament, the agreement also includes 50 men’s basketball games and up to 10 women’s games every year. The CW adds 13 extra football games to the schedule, while CBS will host two regular-season games and the Pac-12 championship game.  Overall, the Pac-12 brass sends a clear message that fans do not need a streaming subscription to catch a single down or basket.

With the addition of the Pac-12 to a portfolio that already includes NASCAR, the WNBA, and Premier League soccer, USA Sports, the recently established division of Versant, takes on its largest college sports role to date. The Pac-12 takes pride in being accessible to anybody with a TV remote, while FOX and ESPN watch from the sidelines.

This is a developing story…