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FOXBOROUGH, MA – JANUARY 05: Buffalo Bills quarterback Josh Allen 17 after a game between the New England Patriots and the Buffalo Bills on January 5, 2025, at Gillette Stadium in Foxborough, Massachusetts. Photo by Fred Kfoury III/Icon Sportswire NFL, American Football Herren, USA JAN 05 Bills at Patriots EDITORIAL USE ONLY Icon482250105243

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FOXBOROUGH, MA – JANUARY 05: Buffalo Bills quarterback Josh Allen 17 after a game between the New England Patriots and the Buffalo Bills on January 5, 2025, at Gillette Stadium in Foxborough, Massachusetts. Photo by Fred Kfoury III/Icon Sportswire NFL, American Football Herren, USA JAN 05 Bills at Patriots EDITORIAL USE ONLY Icon482250105243
Imagine a quarterback dodging defenders like Gretzky weaving through defenders on ice—Josh Allen’s magic turns broken plays into touchdowns. Now picture Buffalo’s front office, armed with a playbook thicker than a Midwest casserole recipe, trying to outsmart the NFL’s arms race. The Bills’ front office isn’t playing Madden. They’re threading a needle blindfolded, balancing cap space and Lombardi dreams. But when critics question their strategy, GM Brandon Beane isn’t just holding his ground—he’s bulldozing it.
The Bills’ offseason has been a Rube Goldberg machine of moves: defensive signings, draft gambles, and one $36 million splash for receiver Joshua Palmer. However, after a draft focused on defense, local radio hosts grilled Beane for skipping flashy offensive toys. Beane, yogurt in hand and patience thin, fired back with the intensity of a ’90s Jordan playoff game.
“We’ll find out if I’m wrong,” he warned, “but I’m not paying him 11 million bucks because I think he’s an average player. I think he’s a good player. No one’s talking about that.” Beane’s defense of Palmer hinges on potential, not pedigree. The 25-year-old arrives from the Chargers with three straight 500-yard seasons—steady but unspectacular. However, Beane sees a chess piece, not a checkers pawn.
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“Our job is to score points and win games,” he snapped during his radio rant. “Where do we need to get better? Defense. We did that.” Palmer’s 15.26 air yards per target in 2024 suggests he’s a downfield threat Allen craved during last year’s AFC title loss. But is he the missing link?
“We’ll find out if I’m wrong, but I’m not paying him 11 million bucks because I think he’s an average player. I think he’s a good player. No one’s talking about that.”
We got into the WR the GM believes can help innovate this #Bills offense: Joshua Palmer.
1 on 1 with Brandon… pic.twitter.com/UajFV818bE
— Tyler Dunne (@TyDunne) May 2, 2025
Buffalo’s offense did lead the NFL in scoring (30.9 PPG) without a true WR1. Allen’s MVP season proved he elevates middling talent. Still, critics argue Palmer’s $12 million average salary—second only to Khalil Shakir—is a stretch for a career No. 3 receiver. “It’s not fantasy football,” Beane retorted.
“You can’t have everything. You can’t have Pro Bowl wide receivers and have a Pro Bowl offensive line and an All-Pro quarterback and three great running backs,” he added. So, Buffalo’s betting on Josh Allen’s arm to turn Palmer’s separation skills into fireworks. But the real drama unfolded on WGR 550’s The Jeremy and Joe Show.
What’s your perspective on:
Is Brandon Beane's faith in Joshua Palmer a stroke of genius or a costly gamble?
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Radio rumble: Beane vs. the haters
After hosts blasted the Bills for ignoring receivers early in the draft, Beane stormed in like a linebacker blitzing a rookie QB. “You guys were b—-ing in 2018 about Josh Allen; you guys wanted Josh Rosen,” he fumed. “Now you guys are b—-ing we don’t have a receiver! I don’t get it. We just scored 30 points in a row for eight straight games. A year ago, I get you guys asking why we didn’t have receivers, but I don’t understand it now.” His defense?
Buffalo scored 612 total points in 2024—tops in the league. “How is this group not better than last year’s?” Beane’s draft moves leaned into their strategy of stopping Patrick Mahomes, not outgunning him. First-round CB Maxwell Hairston and DT T.J. Sanders aim to fix a defense that allowed 28 touchdowns (T-24th). But fans still itch for a Julio Jones-esque alpha receiver. “Listen, if there was a guy when we picked at the first round that we’re like, ‘Yes, this guy’s dynamic, he’s going to fit here,’ we would’ve turned it in,” Beane shrugged.
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“I didn’t think it was the deepest class,” he added. Allen’s cannon arm turns water into wine, but even miracles have limits. Palmer’s success hinges on Buffalo’s scheme unlocking his route savvy. Meanwhile, second-year WR Keon Coleman and TE Dalton Kincaid face make-or-break seasons. “You’ve got Josh Allen,” Beane stressed. “First thing you gotta do is protect him.”
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The Bills’ blueprint mirrors the 2003 Panthers—Beane’s old squad that rode a fierce defense to the Super Bowl. But in today’s QB-driven league, is that enough? As philosopher Yogi Berra once quipped, “In theory, there’s no difference between theory and practice. In practice, there is.” So, will Beane’s bet on Palmer and defense pay off? Or will Buffalo’s Lombardi dreams slip away like a Phil Mickelson putt on the 18th?
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Is Brandon Beane's faith in Joshua Palmer a stroke of genius or a costly gamble?