The Arizona Cardinals head coach, Jonathan Gannon, is in the spotlight for his sideline flare-up. The tense interaction between the coach and running back Emari Demercado has cost Gannon a hefty $100,000 fine. 

When the news broke on fans and analysts alike were both shocked and intrigued. Gannon hit Demercado twice on the chest after the RB prematurely fumbled near the end zone. A misstep that erased a potential 72-yard touchdown and allowed the Tennessee Titans to swipe the momentum for a wild 22-21 win. 

Former NFL standout Dez Bryant cut through the noise with a perspective rooted in old-school football culture and integrity. Bryant voiced clear support for Gannon, challenging the Cardinals’ decision to fine their coach. “I don’t agree with the Cardinals fining Coach Gannon $100k. I believe it only happened because of the soft a— world we live in today,” Bryant wrote on X. 

“If you’re an athlete with any kind of integrity and respect for the game. You’ll understand that situation. This is football. That play clearly cost them the game.”

Though the NFL decided “no further action” beyond the fine was necessary, the NFL Players Association launched an investigation into the incident. At first, Jonathan Gannon tried not to make it a big issue, saying, “It’s never about one play.” But later he confessed. 

“I woke up this morning and didn’t feel great about it, honestly…I just told them I kind of let the moment of what happened get the better of me there,” He apologized sincerely to Demercado and the team, admitting his actions were out of character for the composed leader he strives to be. “It’s not really who I am and who I want to be.”

This fine makes Jonathan Gannon the first NFL head coach to be penalized for a player altercation since Bruce Arians in 2022. Arians was fined $50,000 for an incident involving a player during a playoff game.

That being said, Bryant also expressed “hope this doesn’t cause a weird vibe between the coach Gannon and Demercado.” But this episode shows how the Cardinals manage discipline while navigating a rough start to their 2025 season. 

Right now, the squad sits at 2-3 with three straight losses. The team has struggled offensively, and the fallout from Sunday’s loss lays bare deeper issues beyond just emotional sideline exchanges.

What broke the Cardinals’ offense against the Titans?

These plays from Week 5 best explain why the offense is stalling: At first-and-ten in the first quarter, with the Titans just a yard from their goal line, a promising play unraveled due to a critical miscommunication in protection and quarterback Kyler Murray bailing prematurely from the pocket. 

That resulted in a lost opportunity as Murray struggled with decisiveness and accuracy, symptoms of a pattern that’s plagued recent games.

Next, in the second quarter at ‌second-and-three, the Cardinals showed an overly cautious passing game. Murray checked down to running back Michael Carter too quickly, thwarting a route designed to challenge the defense. Offensive coordinator Drew Petzing’s “boring” throw strategy here prevented the offense from gaining momentum, leading to a quick punt.  

Then, in the second quarter, a comedy of errors unfolded on a third-and-six. Murray hesitated to throw to an open receiver, delivering an intentional grounding under pressure from a dominant Titans defensive tackle.

The offensive line gave up 14 pressures this game alone, crippling any chance to sustain drives. Jonathan Gannon summed it up, “We’ve gotta make sure that we’re not allowing the other team to affect our quarterback in dropback pass.”

It’s these errors, combined with one infamous fumble, that have turned a near-certain win into a painful collapse. The Cardinals’ next challenge: channeling this intensity into focused leadership and finding answers to dig out of their offensive funk before the season slips away.