The Super Bowl halftime performers don’t get paid for their concerts! Now this doesn’t mean, they don’t deem it to be profitable, as even if they don’t get paid by the NFL directly, they still make tons of profits through their performance. While the paycheck may be modest, the exposure from the halftime show can significantly boost an artist’s career.

A notable example is Rihanna, whose song discography experienced a remarkable 390% increase in sales following her performance. Similarly, after headlining Super Bowl LV in 2021, The Weeknd saw a notable 385% increase in music sales in the U.S. Still, it may come as a surprise to a lot of fans that the NFL doesn’t pay these artists for their performance.

Rihanna wasn’t paid for her enthralling concert

Super Bowl halftime shows, introduced in 1967 to entertain fans mid-game, initially featured two bands forming shapes like the paddle boat and the Liberty Bell. It wasn’t until Michael Jackson’s 1993 performance that the show gained significant viewership. In recent years, halftime shows consistently attract over 100 million viewers. The show is headlined by stars like Lady Gaga, Bruno Mars, Beyoncé, Jennifer Lopez, and Shakira.

Now the question arises, does NFL don’t give any money to these artists? Well, that’s not the case, as the NFL covers the production cost. NFL Vice President of Communications Brian McCarthy told ThePioneerWoman.com, “There is not an appearance fee. But the artists are paid union scale.” As per the Forbes, the union scale payment is considerably less than the hefty six- and seven-figure sums that is typical in the industry.

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McCarthy said, “The NFL covers all costs associated with the show.” So, it’s safe to say that even Usher won’t be getting paid for his performance in this season’s Super Bowl.

Usher will be the star in Super Bowl 2024

Usher has earned an esteemed spot among esteemed artists such as Rihanna, Beyoncé, Jennifer Lopez, and Shakira as he prepares to grace the stage for the Super Bowl halftime show. Traditionally reserved for well-established musicians, the 12 to 14-minute performance slot allows artists to showcase their greatest hits. Usher’s announcement as the headliner resulted in a notable surge in his catalog’s popularity.

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He has seen a surge of over 7.8 million official on-demand US streams from Sunday to Monday. This marked a significant increase from the previous week, highlighting the substantial impact of securing the Super Bowl halftime spotlight. He has also seen a significant growth of more than doubling with a notable increase of 128% to over 1,500. The latest hit, “Good Good,” featuring 21 Savage and Summer Walker, witnessed a five percent boost, accumulating 1.1 million streams.

Simultaneously, his timeless classics like “Yeah!” and “DJ Got Us Fallin in Love” saw substantial increases of 13% and 18%, respectively. Notably, the fans are pretty excited for his performance, as the musical icon is all girded up for the LVIII Superbowl.

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