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via Imago

via Imago

If you’re in Vegas, you must’ve seen Patrick Mahomes on the Vegas Sphere. If not, then there’s always Instagram. Being touted as the “greatest QB of this generation” comes with a lot of perks. That includes multi-million dollars for being a part of ads spanning just minutes. Now that the Super Bowl is almost upon us, how much does he rake in from his endorsements?

Let’s say you’re going to start a brand. How much would it cost you to hire the 2x Super Bowl champ to feature in your adverts? A clue: A lot. But then it gets you Mahomes’ mega-reach as well.

How much does Patrick Mahomes charge for an advert?

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Excitement’s building for the Super Bowl LVIII in Las Vegas. And one ad campaign has managed to capture eyeballs. Adidas is pulling out all the stops to create a buzz-worthy moment. One of the highlights of the campaign is the activation of the exterior of the Sphere. There, the sportswear giant showcased its dedication to football by leveraging Mahomes. They also released a reel on Instagram to build hype for the campaign. The Chiefs’ leader, who has a reported net worth of $70 million, also shared it on his IG story.

Here’s the best part. You don’t have to be in Las Vegas to experience the excitement. Adidas shared a video of the Sphere activation on their Instagram as well. This would allow fans everywhere to join in on the fun. But let’s get to the meat of the issue. How much does he get paid for one ad? While sports stars do not generally release their brand deals’ value, according to Celebrity Talent Internet, it costs around $300,000 to $499,000 to hire Mahomes for one ad.

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And of course, Adidas isn’t the only company that wants to piggyback on his popularity. He’s about the hottest player on the market right now.

Diving deeper into Mahomes’ other deals

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Mahomes isn’t just a star on the football field. He’s a savvy businessman too, raking in millions from various ventures. Endorsements alone netted him around $20 million in 2022. His clients? Big names like Adidas, State Farm, and Oakley are on his roster. But Mahomes isn’t stopping there. He’s also got skin in the game with sports teams. He owns a 1% stake in the Kansas City Royals, valued at a cool $1.2 billion. Plus, he’s backing the Kansas City Current, a pro women’s soccer team, showing his support for women’s sports.

USA Today via Reuters

And it’s not just teams. Mahomes is investing in sports recovery and wellness companies too. He’s got a piece of Whoop, a fitness tracker company valued at $3.6 billion. then there’s Hyperice, known for their massage guns and therapy devices, valued at a hefty $700 million. But wait, there’s more! Mahomes is also flipping burgers, so to speak – with a “steak” in KMO Burgers, a venture by the beloved Texas fast-food chain, Whataburger. A true Texan at heart, Mahomes even helped open the first Whataburger joint in Kansas City back in 2022.

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Now if he wins the Super Bowl, his brand value will only skyrocket!

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