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NFL, American Football Herren, USA Jacksonville Jaguars Training Camp Jul 23, 2025 Jacksonville, FL, USA Jacksonville Jaguars head coach Liam Coen talks to media after training camp at Miller Electric Center. Jacksonville Miller Electric Center FL USA, EDITORIAL USE ONLY PUBLICATIONxINxGERxSUIxAUTxONLY Copyright: xNathanxRayxSeebeckx 20250723_nrs_fo8_0044

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NFL, American Football Herren, USA Jacksonville Jaguars Training Camp Jul 23, 2025 Jacksonville, FL, USA Jacksonville Jaguars head coach Liam Coen talks to media after training camp at Miller Electric Center. Jacksonville Miller Electric Center FL USA, EDITORIAL USE ONLY PUBLICATIONxINxGERxSUIxAUTxONLY Copyright: xNathanxRayxSeebeckx 20250723_nrs_fo8_0044
Liam Coen didn’t forget his roots. The Boston native knows Los Angeles Rams‘ football culture inside out. That’s where he learned most about the league under Sean McVay. Now he will go up against McVay in London. However, it’s interesting that Coen recently revealed that he still takes ideas from his former boss.
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The story didn’t come from Coen himself. Rams legend Torry Holt shared it while talking to Rich Eisen. “I just had a broadcast meeting with Liam Coen about three hours ago, before coming here. And he talked about how he used an acronym for FAST. F-A-S-T stands for something. Each letter stands for something. And he read it off, and he said, I stole that from Sean McVay. It’s what he said.” Holt said.
From 2018 to 2022, Liam Coen held multiple roles with the Rams: assistant receivers coach, assistant quarterbacks coach, and offensive coordinator. He absorbed Sean McVay’s team culture and, above all, learned how to connect with people, a trait Rams defensive coordinator Chris Shula still recalls.
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“The main thing that sticks out to me about him (Coen) is he’s a connector,” said Shula. “He is a people person. He gets along with everybody. He was an assistant receivers coach, but he was a guy that everybody on the defense knew and everybody loved, the whole coaching staff.”

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NFL, American Football Herren, USA Scouting Combine Feb 25, 2025 Indianapolis, IN, USA Jacksonville Jaguars coach Liam Coen speaks during the NFL Scouting Combine at the Indiana Convention Center. Indianapolis Scouting Combine Indiana United States, EDITORIAL USE ONLY PUBLICATIONxINxGERxSUIxAUTxONLY Copyright: xKirbyxLeex 20250225_jhp_al2_0019
Now, as Jacksonville Jaguars are doing well with 4-2, Coen knows he’s facing more than just an old mentor in London. He’s facing a blueprint he helped build. And he’s aware of how McVay turned the Rams into a model of consistency.
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Liam Coen talks about Sean McVay’s consistency
While the Jaguars prepare for London, Liam Coen can’t help but reflect on Sean McVay.
“I think he is just as good, if not better, as a coach after a tough game,” Coen said. “Whether it’s a tough output for one side of the ball, a loss. I just feel like that’s when he’s at his best in terms of being able to still put confidence into the guys, the building, the staff, the culture.”
Since taking over The Rams, McVay has built one of the league’s most stable programs.
Outside of the post, Super Bowl slump in 2022, they rarely lose two in a row. And Coen has noticed that pattern. He said it’s “pretty cool” how McVay always finds a way to lift his team back up, no matter what the scoreboard says.
“I don’t know what his record is after a loss, which that has a lot to do with determining coaches’ successes, I think, in a lot of ways,” Coen explained. “But in terms of his ability to get the guys up every single week, I think is pretty cool. The way he addresses the players, the way that he handles the players, the staff, the coaches, from a positive state of mind, but also the standards, the demand, the way that he ultimately wants that team to play.”
Finally, Coen summed it up saying, “It shows up every single week and win, lose or draw, they play hard.” That’s McVay’s fingerprint: steady, demanding, and relentlessly consistent. Now, Liam Coen is ready to challenge that.
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