Back in 2023, NFL fans did a double-take when Patrick Mahomes appeared in an ad—not holding a beer, but a flashlight shaped like a Coors Light can. It wasn’t a glitch; it was a workaround. The league’s alcohol endorsement rules barred Mahomes from promoting beer directly, so he and Coors got creative. That ingenuity didn’t just go viral—it laid the groundwork for a partnership that’s since raised millions for kids across the country. Now, nearly two years later, that same sponsor is back in Mahomes’ huddle, powering one of his most meaningful off-field drives yet.

“Another great year at the 15 and the Mahomies Vegas Golf Classic presented by @coorslight,” Patrick Mahomes posted on Instagram, his gratitude crisp and controlled like a fourth-quarter touchdown drive. But this wasn’t just about swings and scorecards. It was a nod to Coors Light—a $11.9 billion brewing titan that’s become as essential to Mahomes’ philanthropic blueprint as a third-down conversion.

The 2025 Vegas Golf Classic, hosted at the exclusive Shadow Creek Golf Course, served as the latest fundraising drive by the 15 & Mahomies Foundation. With Coors Light steering the cart—literally and figuratively—the event helped generate millions for youth health and education programs. Flashlights shaped like cans, pixelated “Redatrick” bobbleheads, and even an ad shelved until Mahomes retires… this partnership is built on creativity and commitment.

NFL rules still block players from traditional alcohol endorsements, but Mahomes and Coors pivoted brilliantly. Their workaround hasn’t just made headlines—it’s helped redefine what athlete-sponsor collaborations can achieve.

For Mahomes, who sports a 7.7 golf handicap (though he jokes he “doesn’t log the good scores”), the event is about more than just birdies and bogeys. It’s legacy-building with every swing, pledge, and press release.

Brittany Mahomes’ 5-word symphony & family huddles

While Patrick dropped his post-event shoutout, Brittany Mahomes added a sentimental note to her own Instagram carousel: “Shadow Creek and @15andmahomies adventures ❤️.”

The photos were a family highlight reel: Patrick in a polo-and-shorts combo, Brittany glowing in bronze-toned athleisure, and their three kids—Sterling, Bronze, and newborn Golden—stealing the spotlight like it was game day at Arrowhead. One moment captured them mid-smooch in a golf cart, blending philanthropic purpose with personal joy. It wasn’t just a charity outing—it was a family affair with heart.

The gala following the golf event was as headline-worthy as any postseason press conference. Travis Kelce showed up with a signed Taylor Swift guitar in tow. Johnny Manziel and Matt Leinart made appearances. Brittany stunned in a vibrant Nicholas midi dress with a high slit, while Mahomes rocked a neutral-toned Louis Vuitton look.

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The entire vibe? Madden NFL Franchise Mode—except real. From Brittany’s allergy-awareness advocacy to their $5 million donation toward Texas Tech’s South End Zone, the Mahomeses are building a legacy that goes far beyond touchdowns.

Whether it’s a Coors Light flashlight, a charity gala, or a humble Instagram post, this couple is proving that influence can be used for more than marketing—it can move communities. So here’s to the 15 & Mahomies team, Coors Light, and a family that’s spiking helmets and expectations—on and off the field.