Tom Brady Outsmarts Business Partner as Vision Behind $300M Brand Revealed

Tom Brady is soaring higher than ever. As a minority owner of the Raiders, he’s channeling the same creativity and drive he once showed on the football field into his ventures as an investor and entrepreneur. A recent revelation from his business partner unveiled a fiery story about Brady’s sprint toward success in the financial world.

Brady recently teamed up with a new powerhouse in business. His partner, billionaire entrepreneur Mike Repole, shared a hilarious anecdote on the podcast Next Up with Adam Breneman. The episode explores Repole’s mission to make NoBull bigger than Nike, his high-profile partnership with Tom Brady, and how Kobe Bryant once turned a $6 million investment into more than $400 million for his family. When asked about working with Brady, Repole couldn’t help but offer strong praise. Spoiler: It’s no surprise that the seven-time Super Bowl champion impressed even his billionaire business partner.

According to host Adam Breneman, “Tom Brady didn’t just want to slap his name on a brand. He wanted to build it.” Repole added, “Brady didn’t even know what ‘EBITDA’ was. Now he’s in the weeds asking questions I don’t even ask myself.” (For context, EBITDA stands for earnings before interest, taxes, depreciation, and amortization.)

Repole also shared the deeper vision behind their latest venture—one that proves Brady is just as relentless in business as he was in football. The Patriots star shook hands with Mike Repole in January 2024. He merged his health and nutrition brand, TB12, and his apparel brand, Brady Brand, with the training brand, NoBull.

Moreover, according to sources, Brady became the second-largest shareholder in NoBull. The vision of the brand is simply great. 

Vision of Tom Brady and Mike Repole’s NoBull

Mike Repole acquired the company NoBull in 2023. As a well-known figure in the investment world, Repole’s business acumen attracted Tom Brady, who merged his own apparel and nutrition brand with the company. Repole, best known for building and selling BodyArmor for $8 billion, remains the largest shareholder in NoBull. Teaming up with Brady to grow the brand has been described as a dynamic and ambitious collaboration.

While discussing his collaboration with Tom Brady, Mike Repole said, “I wanted to do something really big.” He added, “I think NoBull has a chance to become an epic, historic brand—playing in the space of health and wellness through sneakers, apparel, nutrition, and mindset, and really helping people through adversity, resilience, and grit.” Brady echoed the sentiment, saying he believed this was the best opportunity for him and the brands he’s been involved with to truly make a difference.

Now, the spotlight is on what milestones Brady and Repole can reach together over the next five years. With their combined expertise, leadership, and relentless drive, they aim to transform NoBull into a global powerhouse, redefining performance gear, expanding into new markets, forging impactful partnerships, and inspiring a new generation of athletes and everyday champions.