
USA Today via Reuters
NFL, American Football Herren, USA AFC Championship-Jacksonville Jaguars at New England Patriots, Jan 21, 2018 Foxborough, MA, USA New England Patriots head coach Bill Belichick, quarterback Tom Brady 12 and wide receiver Danny Amendola 80 after the game against the Jacksonville Jaguars in the AFC Championship Game at Gillette Stadium. Mandatory Credit: David Butler II-USA TODAY Sports, 21.01.2018 18:20:44, 10575194, New England Patriots, Gillette Stadium, AFC Championship Game, Danny Amendola, Tom Brady, NFL, Jacksonville Jaguars, Bill Belichick PUBLICATIONxINxGERxSUIxAUTxONLY Copyright: xDavidxButlerxIIx 10575194

USA Today via Reuters
NFL, American Football Herren, USA AFC Championship-Jacksonville Jaguars at New England Patriots, Jan 21, 2018 Foxborough, MA, USA New England Patriots head coach Bill Belichick, quarterback Tom Brady 12 and wide receiver Danny Amendola 80 after the game against the Jacksonville Jaguars in the AFC Championship Game at Gillette Stadium. Mandatory Credit: David Butler II-USA TODAY Sports, 21.01.2018 18:20:44, 10575194, New England Patriots, Gillette Stadium, AFC Championship Game, Danny Amendola, Tom Brady, NFL, Jacksonville Jaguars, Bill Belichick PUBLICATIONxINxGERxSUIxAUTxONLY Copyright: xDavidxButlerxIIx 10575194
It was October 2009, and the New England Patriots were orchestrating a historic demolition of the Tennessee Titans, leading 45-0 at halftime. The game was far out of reach for the Titans, and so, the Patriots called for Tom Brady‘s backup, Brian Hoyer. He was a free agent rookie from Michigan State and took over from the second series of the third quarter. The score was 52-0, and that snowy Sunday game was going better than they had imagined. Their ultimate 59-0 win witnessed Hoyer record 9 of 11 passes for 52 yards in his pro debut and also a 1-yard run on his first series. The team set multiple records that day and matched the standard set by HC Bill Belichick.
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The coach set lofty standards in Foxborough, where playing good enough was certainly an insult. And now, in a new tale that Hoyer narrated on former teammate Julian Edelman’s podcast, he reflected on the kind of coach Belichick used to be during that era. “It was late in November, early December. It was cold as hell, the wind was howling… And Tom had to take the day off,” Hoyer said, looking back at his rookie year in 2009. “And I went out there, and I probably completed 50% of the passes. And we pull up to the team meeting after practice, and Bill’s like, ‘Where’s Hoyer?’
“I’m kind of lingering in the back. I walk forward. He’s like, ‘How do you expect our team to have a good practice when you come out here and completely s–k it off?’ And I was like, ‘Oh sh-t.’ But it was literally like one of those practices where you went to throw a ball and the wind just carried it out of bounds,” he shared on the ‘Games With Names’ podcast.
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Well, Hoyer was still a rookie then, but any player who played under Belichick for a while knew about his ‘Bill-isms’ or football lessons. They were no less than life lessons. And one of those was: do your job. Every player had a role in the team, and the coach expected perfect execution. It was a foundational principle of their locker room.
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Another one of his ‘Bill-isms’ or should I say ‘Patriot Way’ was to remain tight-lipped in front of the media. Unfortunately for Hoyer, he learned that the hard way. In another anecdote about the coach, he revealed: “Tom broke his middle finger messing around with Isaiah Stanback before the Miami game, our rookie year. And I was like, ‘There’s no way this dude’s playing.'” Brady played that game, but the Patriots lost, 21-22. Later on, Hoyer was at a Reebok charity event when a reporter asked him about Brady’s injury and whether he was tense that he would have to play. He made a rookie error in answering that question.
“I basically said like, ‘Look, Tom’s as tough as they come. I knew he was going to be ready to go.’ The next day in meeting, Bill’s like, ‘Why don’t you just let Tom speak for himself? You just worry about yourself. Are you in his body? Do you know how his finger felt?’ I mean, you learn real quick.”
What makes these stories more than just tales of a tough boss is the context. This wasn’t malice; it was the methodology that built a dynasty. Belichick’s harshness was a tool to forge the mental toughness required. In fact, in his book ‘The Art of Winning: Lessons from My Life in Football’, he outlined a couple of his winning strategies:
- Thorough preparation.
- Go through their opponent’s film and data. Look for weaknesses to exploit.
- Have a plan B and plan C.
- Understand that it’s a collective team effort.
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Did Belichick's tough love make the Patriots great, or was it just too harsh for players?