“Thank You Coach Prime”: Deion Sanders’ Son Flexes Father’s Most Expensive Gift With a Gratitude

Published 02/07/2024, 11:12 PM EST

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Deion Sanders has already called the 2024 season a season of expectations. And it’s not just field performance that he’s referring to. There’s going to be surprise after surprise this season and Deion Sanders Jr. is the one who just benefited from his father’s latest surprise. 

Coach Prime and Nike have a long-term relationship that recently saw him entering a fascinating collaboration on the DT3 sneakers that’ll be released in the summer of 2024. And that’s not the only Nike hype right now. The Buffs players are soon going to sport a revolutionary Prime style when they hit the field. 

Well Off Media recently uploaded a video with an interesting start to it. In the video, Deion Sanders Jr. unveiled stunning black and white Nike sneakers. “I appreciate my good old dad and Nike. Finally got my pair,” the oldest son of Deion Sanders said as he opened the parcel. He added, “It’s a beautiful thing man. Thank you Coach Prime, thank you Nike.” 


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Deion Sanders is always sporting Nike-branded products while representing the Colorado Buffaloes. The new sneakers are a product of Coach Prime’s $10 million annual deal with Nike with whom he had been in touch since the 1990s when he was a two-sports star in the NFL and MLB. His prolific partnership with the major brand has raised interest that the Nike fever is due to move over even to the new Buffs uniforms, which is another highly anticipated story for the Buffs fans. 


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Colorado’s new uniforms are set to have a touch of Nike

Coach Prime is no stranger to premium brands and sophisticated styles. And his touch with Nike is going to bring the Buffs players some out of the ordinary to sport this upcoming season. In the words of Colorado DE Arden Walker, the new Buffs uniforms are “sweet,” “different,” and “creative.” 

READ MORE: Colorado Buffaloes DC: Deion Sanders Lands Bengals’ Safeties Coach Robert Livingston as New Defensive Coordinator – Reports


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With Coach Prime’s DT3 sneakers set to release soon, he has teased the Buffs fans with a cryptic message that the new Buffs uniforms are going to be inspired by it. The Buffs HC himself has admitted that the uniforms are going to “match the shoes” and that it’s going to be “phenomenal.” Branded gear and Coach Prime go hand in hand and this is one thing that he’s about to pass down to his players.  

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Written by:

Khosalu Puro


One take at a time

Khosalu Puro is an NFL writer at EssentiallySports. Having grown up with football, she’s an expert on delving deep into the emotions of football athletes, their families, and fans, making her the perfect storyteller. Her layered coverage of Deion Sanders and his familial ties has been especially riveting for Prime Time’s fans.
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