The seven-time Super Bowl Champion Tom Brady is venturing into new business avenues post-retirement. Now, he has decided to enter the world of motorsports. This will mark a new beginning for Brady to scale his business and enter the highly competitive technical apparel market. In the recent video, Brady looked excited to announce the new beginning.

Intending to disrupt the entire market, the veteran’s apparel line, BRADY brand, has announced its collaboration with the Hertz motorsports Team Jota ahead of the Le Mans 24 Hours and 2023 FIA World Endurance Championship. BRADY™ will work as the official sponsor providing premium quality gear for its participants. Thrilled to announce this collaboration, the former NFL star released a promotional video snippet on various social media platforms.

When it comes to motorsports, Brady happens to be a passionate fan. His love for the game was evident during last year’s Miami Grand Prix. And the United States is a potential stage for future events and opens new opportunities for brands like BRADY to scale their business. Meanwhile, his followers flooded the chat section with crazy reactions.

“For a moment, I thought that he was going to race,” said one of the fans.
“I didn’t see that coming,” said another surprised fan.
“Very cool to see”, “what the S*it”, Give him a drive”, and “He should sponsor a driver”, were some of the reactions.

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According to multiple reports, Brady’s apparel line happens to be the first of its kind brand to enter the technical market. Within a short span, the company has mastered the art of innovation and engineering to create a sophisticated clothing line. With limited SKUs and more categories, it is growing in an unprecedented manner.

Tom Brady reveals his excitement

After Pro Football, only a handful of other sports are present on Brady’s wishlist. And fortunately, motorsports happens to be one of them. “I have been a big fan of motor racing for a long time,” Brady said in the interview per The Fox Business.

BRADY and Hertz are great brands that pride themselves on teamwork, determination, and providing a seamless experience, making this the perfect partnership. “We’re all looking forward to competing at the iconic Le Mans 24 Hours later this year,” he added.

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The stunning BRADY logo on the Porsche 963 Hypercar has already created lots of buzz in the industry. It will be interesting to see how much business can they generate from this kind of collaboration in the future.

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