Vince McMahon’s Billionaire Daughter Stephanie McMahon Defends WWE’s Brand Integration, Which Brought Them Bad Bunny and Logan Paul, at Expense of Super Bowl Champion Patrick Mahomes

The NFL and WWE collaborations bring in an atmosphere like none other. Both events are in front of a crowd that is ready for some pumped-up action. Like the NFL uses advertisements, the wrestling federation uses brand integration in their product. But Stephanie McMahon once made a defensive remark at the expense of Kansas City superstar Patrick Mahomes.

Stephanie McMahon attended WWE’s third-quarter financial calls. She highlights the WWE’s capacity for product integration on broadcast while comparing it to the Marvel Cinematic Universe.

To provide a context for brand integration, WWE tries to involve another brand’s product for promotional purposes. For example, the Zombie lumberjack match to promote the film “Army Of The Dead.” Through the brand integration, they got their hands on Bad Bunny and Logan Paul, who signed a new deal with the company. They take themselves to the mainstream level again.

The McMahon brand work at the cost of Patrick Mahomes

As per Fightful.com, the interim CEO and chairperson explains, “In terms of content integration, would you ever see a Pure Life truck drive into Arrowhead Stadium in Kansas City and have Patrick Mahomes spray down fans with a Pure Life brand super soaker as part of a touchdown celebration? Or have Zombies replace the offensive line for one down? My guess is no, but you can in WWE.”

According to The Billionaire Princess, the brand integration with Old Spice’s brand-new, fresh scent, “The Night Panther,” generated over half a billion impressions and 40 million views. It also had 96% of the audience saying, “they would take action towards Old Spice.”

Read More: Patrick Mahomes Makes a Fan’s Tattoo Come to Life After Embellishing it With a Final Touch

To be candid, Patrick Mahomes pulling up to a goal celebration in a truck with a Pure Life super soaker would be spectacular. But not as much as Stone Cold pulling up in a beer truck to the ring and giving The Corporation a beer bath. Or Kurt Angle, soaking the Alliance in milk.

Brock Lesnar once took a Chiefs’ athlete to Suplex City

WWE and NFL fans may remember Brock Lesnar as the Beast Incarnate. But not everyone knows Lesnar was a part of the NFL’s Minnesota Vikings as a defensive lineman. He played in preseason games and was involved in a famous spring training physical altercation saga.

Former Vikings wideout Nate Burleson revealed that Lesnar once ended a training camp brawl in 2004. He carried one of the Chiefs’ performers to Suplex City.

He said: “(Lesnar) came out, and somebody cheap-shotted Daunte Culpepper late, and Brock was like ‘who did it?’ The next play he went and suplexed the guy.”

Brock being Brock, he has laid almost laid dominance. Be it the NFL, UFC, or the WWE. And he continues to do so.

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