The Super Bowl is probably the biggest sporting event on the US soil. And every artist dreams of performing on the Super Bowl halftime show. In the upcoming 57th edition of the sporting extravaganza, popstar Rihanna is fulfilling that dream. But here is a catch, she will do the show absolutely free.

The NFL makes a lot of money through the Super Bowl halftime show. But here is why the league will not pay a dime to Rihanna for the same event.

Why will the NFL not pay Rihanna?

The world awaits pop star Rihanna’s first live performance since 2018 during the Super Bowl Sunday this season. But she is not profiting from the show at all. In fact, she might end up spending money out of her pocket to cover the costs of the much-anticipated halftime show. Sports business analyst Joe Pompliano explained why the NFL will not pay Rihanna anything for her performance at the State Farm Stadium during the mouthwatering clash between the Kansas City Chiefs and the Philadelphia Eagles.

Turns out, exposure trumps money when it comes to the Super Bowl. Many companies book an advertising slot during the big game for a lot of money. That is because the event promises more than 200 million eyeballs. But the halftime show performer gets all those eyeballs for free. And that too for a full 15 minutes. Every artist who performs at the halftime show gets a major bump in popularity and it helps them in future business. So, they do it for free. And Rihanna will do the same this year.

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Apple is paying $250 million over the period of five years to sponsor the show. So, it is a win-win for all parties involved. The NFL gets a major cash windfall and artists get a major boost in marketing. And the fans get to see their favorite artists while waiting for their favorite players to get back on the field.

The end of a long wait

Rihanna will perform live for the first time in half a decade when she takes the stage at the Super Bowl halftime show on Sunday. The last time she performed was in the Grammys in 2018. The popstar has teamed up with multi-instrumentalist Adam Blackstone, who will serve as the music director of the show. And fans, including many celebrities, are eager to end this long wait.

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Singer Adele has already made it clear that she will go the Super LVII just to see Rihanna perform. Many others might feel the same. And that earning is greater than any sum of money the NFL could pay any artist.

The Chiefs will take on the Eagles for a shot at the Vince Lombardi trophy. This promises to be a mouthwatering encounter with many storylines to follow. Who will come out on the top in the end?

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