The Cancer Research UK and the Association of Tennis Professionals (ATP) has announced a new collaboration for the Nitto ATP Finals in London, for the next two years. The agreement is signed until the end-of-season tournament moves to Turin, Italy in 2021.
The objective of the collaboration is to help Cancer Research UK to raise funds for research to defeat more than 200 types of cancer that affect men, women, and children.
The Nitto ATP Finals have provided an opportunity for the fans to make a donation to Cancer Research UK while buying their tickets for the tournament. The Cancer Research UK will be advertised during the eight-day tournament from November 10 to 17 in London. Through these advertisements, the Viewers will be encouraged to support the cause of the fight against cancer.
The sponsoring director of Cancer Research UK, Caro Evans said in an interview: “Our collaboration with the Nitto ATP Finals is really exciting, and we are delighted that you have chosen to work with us for the next two years. We are delighted to be able to reach tennis fans at the end of the season tournament to raise awareness of the causes of cancer and help raise funds for research.”
He further added: “With many of the biggest stars in world tennis, our goal is to highlight the little things we can do to help prevent cancer, such as maintaining an active and healthy lifestyle. All the money raised in the agreement will go to our work against cancer.”
The Nitto ATP Finals and Cancer Research UK will also work together to encourage the viewers to make changes such as quitting smoking, maintaining a healthy weight, having an active life, and drinking less alcohol will help reduce the risk of cancer.
Talking about the collaboration, ATP chief, Chris Kermode said: “Somehow we have all been affected by cancer, so we are delighted to welcome Cancer Research UK as our solidarity sponsorship in the tournament at the end of the season.
He further noted: “The objective of the agreement is to help create the highest possible awareness and raise funds for the incredible life-saving work done by Cancer Research UK.”