It is not the first time Sony has released a PlayStation, and it is definitely not going to be the last either. However, in the past, the one thing that Sony has learned is that the release of a console is always accompanied by a fair share of losses.
At launch, the company has to spend millions. This money goes into marketing, production, advertisement, and so on. The profits start pouring in only after the console has spent a while in the market. However, it seems like Sony has hit the jackpot this time with the PS5. For the first time in the history of launching a next-gen console, Sony has gained money instead of losing it.
According to a recent Reuters report, “Sony on Wednesday reported a jump in quarterly profit and the PS5 expected to be the first next-generation device not to push the gaming division to an annual loss in its launch year.”
In an interview with Reuters, CEO of Sony Interactive Entertainment, Jim Ryan opened up about the success of PS5 pre-orders. He told the news website, “Sony pre-sold as many PS5 consoles in the first 12 hours in the United States as in the first 12 weeks for its predecessor PlayStation 4 device.”
This is probably how the PlayStation 5 solely contributed to Sony’s quarterly gains. The company has worked on a launch lineup of exclusives like Miles Morales, as well as delivering previous titles with enhanced capabilities.
“The demand as expressed by the level of pre-order has been very, very considerable,” Ryan told Reuters. However, Jim doesn’t seem hopeful talking about whether the company will be able to fulfill all these pre-orders and still have enough for retail. He said that the company is working really hard to deliver on their promises.
“It may well be that not everybody who wants to buy a PS5 on launch day will be able to find one.”
Taking into account Jim’s statement, fans should start hoping they are on Santa’s ‘Nice’ list if they want to enjoy the PS5 during the holidays. However, regardless of what fans go through, the holidays are definitely going to be happy for Sony.