VIDEO: Sha’Carri Richardson Partners With Kanye West in New Commercial Ahead of Tokyo Olympics 2020

Published 07/21/2021, 9:42 AM EDT


Sha’Carri Richardson has been the topic of not only the track and field world but by the general public over the last month. After being suspended and prevented from competing at the Olympics, the athlete has become the front for the discussion of Marijuana’s position in the sports world. 

ADVERTISEMENT

Article continues below this ad

Moreover, the US Anti Doping Agency’s decision to hand her a suspension ahead of the Olympics was blasted by other athletes and fans in unison. Seen as the 100m favorite, she was the only hope of the nation to end Jamaican dominance in the event. 

Although she won’t be heading to Tokyo, Sha’Carri Richardson has ket herself in the limelight. Recently, Beats by Dre dropped a commercial featuring her, backed by Kanye West’s ‘No Child Left Behind’ track which is set to release along with his new album ‘Donga’ later this week. Richardson is seen preparing a takeoff for a sprint and sporting the Beats by Dre earphones. 

ADVERTISEMENT

Article continues below this ad

Kanye West aims at releasing his new album through public listening. Booking the Mercedes-Benz Stadium in Atlanta, he will be dropping his much-anticipated album ‘Donga’. In fact, he has also donated tickets so fans can attend the listening. 

Featuring Sha’Carri Richardson in the commercial was a smart move

The song featured in this commercial is a near peak of the one in the album and further builds up the hype for West’s next endeavor in the music world. Dr. Dre on the other hand continues to enjoy success with his company. 

Beats by Dre was acquired by Apple in 2014 and continues to grow as a lifestyle brand of headphones. Although many complain about its exorbitant prices, the company continues to thrive in brand marketing.

ADVERTISEMENT

Article continues below this ad

With the Tokyo Games just around the corner, featuring Sha’Carri Richardson in the commercial was a smart move. Even though she is not going to compete, her name is associated a lot when one brings up the topic of the Olympics. 

EUGENE, OREGON – JUNE 18: Sha’Carri Richardson reacts after competing in the first round of the Women’s 100 Meters during day one of the 2020 U.S. Olympic Track & Field Team Trials at Hayward Field on June 18, 2021 in Eugene, Oregon. (Photo by Cliff Hawkins/Getty Images)

Sponsored by Nike, Richardson is set to compete in the Prefontaine classic which will take place after the Tokyo Games. This will indeed be her first race after the suspension and she will race alongside Olympians. We will finally get to see how she would fare against them, should she have been allowed to take part in the Games. 

ADVERTISEMENT

Article continues below this ad

DIVE DEEPER

Alex Morgan Explains Why USA Has Stayed on Top While Spain and Germany Have Declined Since World Cup Success

14 days ago

Trending Stories

SHARE THIS ARTICLE :

Luke Dias

1490 articles

Luke Dias is a senior WWE and AEW author at EssentiallySports, having published more than 1000 articles on professional wrestling. Having completed courses in Advanced Writing from the University of California and Media and Ethics from the University of Amsterdam, Luke is currently pursuing an undergraduate degree in Journalism from Xavier’s College. His tremendous knowledge of WWE history enables him to make past connections, adding depth to the articles.

ADVERTISEMENT

ADVERTISEMENT