Tara Davis-Woodhall and Hunter Woodhall once proudly wore the Omega sign as Lululemon’s first-ever track & field ambassadors, a dream realized in May 2022. Together, they soared, breaking barriers and winning Olympic and Paralympic golds for the brand. But on February 9, 2025, they parted ways. Just months later, in April, Tara posted “WOODHALLS X NIKE,” confirming their next chapter with the goddess of victory herself. Now, months later, she has a request from Nike.

“I got a new sponsor, Hunter and I, this time with Nike. We’re repping the swoosh, so it’s been pretty cool. Life’s been great,” said Tara Davis-Woodhall as content creator Tiara Williams pointed out the Nike logo on her jersey in their latest interaction on July 6. On being asked if she is enjoying the swoosh life, the Olympian said, “I have been. Being in the swoosh life and at Prefontaine, different.” The Swoosh is the iconic logo of Nike—that simple, curved checkmark you see on their shoes and apparel.

Williams asked Tara about the source of her strong confidence, highlighting her bold presence on TikTok and even her birthday cake that read “World Champion.” Tara explains that her confidence comes from consistent practice and hard work, both on the track and in the weight room. She believes that preparation allows her to perform with assurance during competition. They talked of the Jumpwoman logo on Tara’s apparel.

Tara asked, “The logo. What are you going to do with that? What are you going to do with some merch? Like, what’s going on?” This is when the 2024 Olympic gold medalist made her demand. She said, “I don’t know. Maybe Nike, Jump Woman instead of Jump Man. Jump Woman.” The Jumpwoman logo is a playful concept inspired by the iconic Jumpman logo—the silhouette of Michael Jordan leaping with a basketball, used by Nike’s Jordan Brand. It’s a silhouette of a leaping female athlete, captured mid-air, mirroring the dynamic pose of the classic Jumpman.

For there are Long-sleeve T-shirts, short-sleeve unisex tees, and performance workout shorts available with the Jumpwoman logo. While the same does come for Jumpman, though it excels in one place, and this is perhaps their best of all. Shoes and Sneakers. Nike’s Air Jordan series features the Jumpman logo. Tara Davis-Woodhall wants a version with the Jumpwoman as well. She is not the first track and field athlete to make such a demand from her sponsors. Noah Lyles is also in the queue, and he is still waiting.

Noah Lyles’s fight with his sponsors

In mid‑2023, during his Adidas contract renegotiations, Noah Lyles learned that the brand was launching a signature shoe—AE1—for NBA star Anthony Edwards. He was invited to the launch event, but it struck him as emblematic of Adidas prioritizing Edwards over himself. He told TIME magazine,” You want to invite me to [an event for] a man who has not even been to an NBA Finals? In a sport that you don’t even care about? And you’re giving him a shoe? No disrespect: the man is an amazing athlete. He is having a heck of a year. I love that they saw the insight to give him a shoe, because they saw that he was going to be big. All I’m asking is, ‘How could you not see that for me?‘” Well, he made a valid point.

Noah Lyles and the NBA go way back now. He did not even attend the event. Lyles later clarified the situation on social media, stating he did not skip the event out of disrespect, but due to a scheduling conflict. He was walking for Hugo Boss in Milan and praised Edwards. But the shoe demand didn’t die here. “I want my own shoe. I want my own trainer. I’m dead serious,” said Lyles after his victory Sunday in the men’s 100 meters at the Paris 2024 Olympics.

He continued, “I want a sneaker, ain’t no money in [track] spikes. There’s money in sneakers and even Michael Johnson didn’t have his own sneaker. I feel like for how many medals [track athletes] bring back, for all the notoriety [track athletes] get, the fact that that hasn’t happened yet is crazy to me.” Did he get one? No, but he sure was mocked for it by Erin Brown. In February 2025, Lyles signed a multi‑year extension with Adidas—reported to be one of the richest in track & field since Usain Bolt—yet still without a signature shoe.

During an appearance on Funky Friday, Lyles spoke about his six world titles, the Olympic gold to make Adidas understand that he deserved it. The brand’s response? He said, “They said that’s not their department, yada yada yada, dancing around the conversation. At the time, I was frustrated with them. Still am, that’s another story about how they didn’t even want to have the conversation of it.” What are your thoughts? Should they give Lyles the shoe?