Reubyn Coutinho is a Combat Sports editor at EssentiallySports with over 2 years of journalistic experience. Having earned his bachelor's degree in Mass Media with a specialization in Journalism from Xavier's College, Reubyn has interned with the sports desks at DNA and Times Now before joining EssentiallySports to further his passion for sports content. 
Reubyn has interviewed former UFC champions like 'Mighty Mouse' Demetrious Johnson and Miesha Tate. He has also had candid chats with the sport's rising stars like Marcus Almeida and Sage Northcutt. Before moving to the editorial team, Reubyn primarily covered UFC and was on the desk for events such as UFC 249, UFC 251, and Daniel Cormier's retirement bout at UFC 252. As someone proficient across the board, he has also written for the F1, NBA, Boxing, and NFL divisions. Away from his professional pursuits, Reubyn is a film aficionado and loves engaging in discussions about movies.

ONE Championship reached yet another significant milestone in 2021. According to a recent report published by Nielsen titled, Year in Review: Sports Consumption Evolution, the Singapore-based martial arts organization ranked as one of the top global sports properties in terms of viewership and fan engagement. The organization amassed 13.8 billion video views across Facebook, Instagram, YouTube, and TikTok to sit at #2 on the list, just behind NBA, which garnered 14.5 billion views on the same platforms. [https://image-cdn.essentiallysports.com/wp-content/uploads/ONEChampionship2021.jpg] American-based MMA promotion UFC [https://www.ufc.com/] ranked #5 on the list with 6.6 billion views, while fellow mixed martial arts promotion Bellator MMA ended its year with 227 million views. This was a huge leap for ONE [https://www.onefc.com/], which closed out the previous calendar year with 6.1 billion views. The 2021 report by Nielsen showed that ONE’s video views have doubled in just 12 months. Also Read – WATCH: 17-Year-Old Smilla Sundell Puts On an Emphatic Performance to Become the Youngest ONE World Champion at ONE 156 [https://www.essentiallysports.com/one-championship-mma-news-watch-17-year-old-smilla-sundell-puts-on-an-emphatic-performance-to-become-the-youngest-one-world-champion-at-one-156/] In terms of digital fan engagement on Facebook, ONE sealed its spot at #4, getting approximately 16.6 thousand average engagements per post. The martial arts organization trailed football’s UEFA Champions League (#1), EPL (#2), and LaLiga (#3). UFC ended the year with half of what ONE achieved, earning 6.1 thousand average engagements per post, while Bellator MMA [https://www.bellator.com/] recorded 1.4 thousand according to the Average Facebook engagements per post 2021 chart. [https://image-cdn.essentiallysports.com/wp-content/uploads/ONEChampionship2021-1.jpg] ONE also showed a rapid increase in digital followers, improving its total fanbase to 42.7 million (24% improvement) across Facebook, Instagram, and YouTube from 2020 to 2021. Only four other sports properties manage to finish higher – Tokyo 2020 Olympics (+73%), UEFA EURO 2020 (+35%), and F1 (+31%). Moreover, ONE exhibited growth on TikTok, increasing its followers by 146% in 2021 – second only to F1. ONE CHAMPIONSHIP IS LEAVING BEHIND GLOBAL SPORTS In cumulative reach on global broadcast television last year, ONE ranked #4 behind the Tokyo 2020 Olympics (#1), UEFA EURO 2020 (#2), and UCL (#3), but ahead of F1 (#5), NFL (#7), NBA (#8), and UFC (#9). Cumulative reach measures the number of unique viewers who tune in to watch at least one minute of a TV broadcast. [https://image-cdn.essentiallysports.com/wp-content/uploads/ONEChampionship2021-2.jpg] Also Read – ONE Championship: Danielle Kelly Believes ‘Jiujitsu Is Taking the Right Turn’ Amidst News of Joe Rogan Sponsoring ADCC World Championship [https://www.essentiallysports.com/one-championship-ufc-mma-news-one-championship-danielle-kelly-believes-jiujitsu-is-taking-the-right-turn-amidst-news-of-joe-rogan-sponsoring-adcc-world-championship/] 

The ever-expanding, Home of Martial Arts – ONE Championship, showed its global
prowess in terms of sheer growth across all platforms.

Deepak Kumar is a UFC author at EssentiallySports. His love for MMA comes from
the chaos and violence the fight game brings to the table. A BJJ aspirant,
Deepak began following the sport as a casual fan when Ronda Rousey was finishing
her opponents in seconds. Now, a hardcore fan of names like Petr Yan, Justin
Gaethje, and Tony Ferguson, he just can't even miss a single fight. This has
helped him develop a passionate understanding of the sport that he hopes to
translate into his work. When not working, he likes to hang out with his squad
and engage in games of cricket.

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ONE Championship Beats the UFC and Multiple Other Sports for Global Viewership
and Engagement in 2021 With Staggering Numbers

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<h2><img class="aligncenter size-full wp-image-335454" src="https://image-cdn.essentiallysports.com/wp-content/uploads/20200807182845/bellatot-1.jpg" alt="" width="1200" height="630" /></h2>
<h2 style="text-align: center;">History</h2>
Bellator MMA is one of the world's largest mixed martial arts promotions and is recognised as the closest competitor to the UFC. The term Bellator has its origin in Latin language which translates to 'warrior' in English.

Bjorn Rebney founded the company in 2008 and ran it until 2014, before departing and handing the reins to Scott Coker.?Presently, the company has successfully hosted 242 numbered events.?
<h2><img class="aligncenter size-full wp-image-257245" src="https://image-cdn.essentiallysports.com/wp-content/uploads/20200425201918/cokr.jpg" alt="Scott Coker" width="1200" height="675" /></h2>
The former Strikeforce executive made the move after his contract with Zuffa expired. Following Coker?s arrival, Bellator MMA pivoted to a more traditional North American approach to the sport. This is a <a href="https://www.si.com/mma/2014/09/04/scott-coker-bellator-format-changing">departure</a> from the organization's tournament format during its initial phase.?
<h2>Bellator's tournament format</h2>
Bellator MMA has played host to a variety of tournaments under its older format, with 11 seasons of Bellator Fighting Championship held in 4 years from 2009 to 2014. The tournaments saw fighters of specific weight classes compete for a shot at the divisional title.?

Also in 2013, the promotion aired a single-season series called <a href="https://www.mmafighting.com/2013/4/23/4257460/bellator-books-june-19-summer-series-start-with-king-mo-reality-show">Fight Master: Bellator MMA</a> where Randy Couture, Frank Shamrock, Greg Jackson, and Joe Warren served as coaches.?

Like all American martial arts organizations, the rules for fights in the Bellator promotion are exactly the same with eye gouges and groin strikes deemed as illegal offenses for which fighters can incur point penalties or be disqualified.?

Along with MMA, Bellator has a kickboxing promotion which has hosted 12 events since its <a href="http://www.bellator.com/articles/43lpt8/scott-coker-launches-bellator-kickboxing">inception</a> in 2016.
<h2>Some big names who are part of Bellator MMA</h2>
At present, the company is home to some of the biggest MMA names including former UFC Champions like Cris Cyborg, Frank Mir, and Lyoto Machida. Current Bellator Champions include Ryan Bader, Douglas Lima, Patricio Freire, and Ilima-Lei Macfarlane. Additionally, the promotion is home to big names such as Fedor Emelianenko, Gegard Mousasi, and Cat Zingano.

[caption id="attachment_256194" align="aligncenter" width="1000"]<img class="wp-image-256194 size-full" src="https://image-cdn.essentiallysports.com/wp-content/uploads/20200423224443/patricio-freire-bellator-221-4.png" alt="" width="1000" height="667" /> Patricio Freire after becoming a two-division Bellator MMA champion[/caption]

Currently, there are 7 divisions for male fighters in Bellator. These are heavyweight, light heavyweight, middleweight, welterweight, lightweight, featherweight and bantamweight. The promotion offers 2 divisions for its female talent at Featherweight and flyweight.?
<h2>List of Champions at Bellator MMA</h2>
Bellator MMA has 5 <a href="http://www.bellator.com/fighters">world champions</a> across 9 divisions. 2 fighters are double champions and 2 divisional titles are vacant at present.?

<img class="aligncenter size-full wp-image-335406" src="https://image-cdn.essentiallysports.com/wp-content/uploads/20200807180128/cris-c.jpg" alt="Cris Cyborg" width="1200" height="800" />
<table>
<tbody>
<tr>
<td>Division</td>
<td>Name</td>
<td>Date Won</td>
<td>Title Defenses</td>
</tr>
<tr>
<td>Heavyweight</td>
<td>Ryan Bader</td>
<td><a href="http://www.bellator.com/events/m3b3su/bellator-214-fedor-vs-bader">January 26, 2019</a></td>
<td><a href="https://www.espn.in/mma/fighter/history/_/id/2335530/ryan-bader">1</a></td>
</tr>
<tr>
<td>Light Heavyweight</td>
<td>Ryan Bader</td>
<td><a href="http://www.bellator.com/events/65su78/bellator-180-davis-vs-bader">June 24, 2017</a></td>
<td>1</td>
</tr>
<tr>
<td>Middleweight</td>
<td>Vacant</td>
<td>Since February 10, 2020</td>
<td>-</td>
</tr>
<tr>
<td>Welterweight</td>
<td>Douglas Lima</td>
<td><a href="http://www.bellator.com/events/a7efkd/bellator-232-macdonald-vs-lima-2">October 26,2019</a></td>
<td><a href="https://www.espn.in/mma/fighter/history/_/id/2500691/douglas-lima">0</a></td>
</tr>
<tr>
<td>Lightweight</td>
<td>Patricio Freire</td>
<td><a href="http://www.bellator.com/events/jjumh6/bellator-221-chandler-vs-pitbull">May 11, 2019</a></td>
<td>0</td>
</tr>
<tr>
<td>Featherweight</td>
<td>Patricio Freire</td>
<td><a href="http://www.bellator.com/events/8t7jed/bellator-178-straus-vs-pitbull-4">April 21,2017</a></td>
<td><a href="https://www.espn.in/mma/fighter/history/_/id/2532870/patricio-freire">3</a></td>
</tr>
<tr>
<td>Bantamweight</td>
<td>Vacant</td>
<td>Since November 27, 2019</td>
<td>0</td>
</tr>
<tr>
<td>Women?s Featherweight</td>
<td>Cris Cyborg</td>
<td><a href="http://www.bellator.com/events/5r5vxq/bellator-238-budd-vs-cyborg">January 25, 2020</a></td>
<td><a href="https://www.espn.in/mma/fighter/history/_/id/2354564/cris-cyborg">0</a></td>
</tr>
<tr>
<td>Women?s Flyweight</td>
<td>Ilima-Lei Macfarlane</td>
<td><a href="http://www.bellator.com/events/v1400o/bellator-186-bader-vs-vassell">November 3,2017</a></td>
<td><a href="https://www.espn.in/mma/fighter/history/_/id/3924103/ilima-lei-macfarlane">4</a></td>
</tr>
</tbody>
</table>

Bellator MMA

History Bellator MMA is one of the world&#8217;s largest mixed martial arts promotions and is recognised as the closest competitor to the UFC. The term Bellator has its origin in Latin language which translates to &#8216;warrior&#8217; in English. Bjorn Rebney founded the company in 2008 and ran it until 2014, before departing and handing the reins to Scott Coker.?Presently, the company has successfully hosted 242 numbered events.? The former Strikeforce executive made the move after his contract with Zuffa expired. Following Coker?s arrival, Bellator MMA pivoted to a more traditional North American approach to the sport. This is a departure from the organization&#8217;s tournament format during its initial phase.? Bellator&#8217;s tournament format Bellator MMA has played host to a variety of tournaments under its older format, with 11 seasons of Bellator Fighting Championship held in 4 years from 2009 to 2014. The tournaments saw fighters of specific weight classes compete for a shot at the divisional title.? Also in 2013, the promotion aired a single-season series called Fight Master: Bellator MMA where Randy Couture, Frank Shamrock, Greg Jackson, and Joe Warren served as coaches.? Like all American martial arts organizations, the rules for fights in the Bellator promotion are exactly the same with eye gouges and groin strikes deemed as illegal offenses for which fighters can incur point penalties or be disqualified.? Along with MMA, Bellator has a kickboxing promotion which has hosted 12 events since its inception in 2016. Some big names who are part of Bellator MMA At present, the company is home to some of the biggest MMA names including former UFC Champions like Cris Cyborg, Frank Mir, and Lyoto Machida. Current Bellator Champions include Ryan Bader, Douglas Lima, Patricio Freire, and Ilima-Lei Macfarlane. Additionally, the promotion is home to big names such as Fedor Emelianenko, Gegard Mousasi, and Cat Zingano. Patricio Freire after becoming a two-division Bellator MMA champion Currently, there are 7 divisions for male fighters in Bellator. These are heavyweight, light heavyweight, middleweight, welterweight, lightweight, featherweight and bantamweight. The promotion offers 2 divisions for its female talent at Featherweight and flyweight.? List of Champions at Bellator MMA Bellator MMA has 5 world champions across 9 divisions. 2 fighters are double champions and 2 divisional titles are vacant at present.?   Division Name Date Won Title Defenses  Heavyweight Ryan Bader January 26, 2019 1  Light Heavyweight Ryan Bader June 24, 2017 1  Middleweight Vacant Since February 10, 2020 &#8211;  Welterweight Douglas Lima October 26,2019 0  Lightweight Patricio Freire May 11, 2019 0  Featherweight Patricio Freire April 21,2017 3  Bantamweight Vacant Since November 27, 2019 0  Women?s Featherweight Cris Cyborg January 25, 2020 0  Women?s Flyweight Ilima-Lei Macfarlane November 3,2017 4

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The ever-expanding Home of Martial Arts – ONE Championship, showed its global prowess in terms of sheer growth across all platforms.

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ONE Championship Beats the UFC and Multiple Other Sports for Global Viewership and Engagement in 2021 With Staggering Numbers

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ONE Championship is leaving behind global sports