Rafael Nadal has been announced as the brand ambassador of Spanish conglomerate Banco Santander. In a video released on the official twitter account of Santander, Executive chairman Ana Botin made the announcement.
The Bank’s executive chairman was really excited by Nadal’s entry into the company’s stable.
“Nadal is coming home. He is one of the best athletes in the world and the best Spanish athlete in history, but he also has something that for me is the most important thing: he has got values that we share at Santander.” said Botin.
Rafael Nadal was also very excited by the prospects of collaborating with the company. Nadal also believes that he shares values with the bank.
“I’m very happy to come back to the Santander family and become its brand ambassador. It is very exciting to share again their winning spirit and the values of daily effort and willingness to fight for every point to achieve the goals we set. And, of course, to show that how we achieve our goals is as important as reaching them.”
Rafael Nadal will represent the bank in various campaign events in Spain and other countries, as well as Santander private banking globally.
Nadal has earlier been associated with the group through Banesto. The promotional tactic of the bank to connect its core values with those of Rafael Nadal and as those of a true hardworking Spaniard are pretty appealing. Who better to represent these values than one of the most gritty sportspersons on the planet.
Rafa’s brand is pretty attractive for companies, as was also visible in Australia. That reminds us of the Australian Open that kicks off on January 20. Rafa made it to the finals last time but had a forgettable outing in the finals.
Do you think Rafael Nadal can clinch the Australian Open this time?