Red Bull Pens Deal with a New Sponsor

Published 02/12/2019, 4:47 AM EST

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Red Bull has announced cryptocurrency FuturoCoin as a new sponsor for the 2019 F1 season.

The multi-year sponsorship deal will see FuturoCoin’s logos appear on the Red Bull RB15, which will be launched next week, one the overalls of drivers Max Verstappen and Pierre Gasly (above) and the team’s transporters.

“The rise of blockchain technology and cryptocurrencies has been truly remarkable, and we’re delighted to be the first Formula 1 team to embrace this through our partnership with FuturoCoin,” said Red Bull team principal Christian Horner.

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“Secure digital currencies are on the leading edge of technological development and we are very excited to be part of this revolution.”

FuturoCoin co-founder Roman Ziemian said: “Cryptocurrencies and Formula One are very similar and their values are much alike; speed, technology and being ahead of their time. I’m a huge fan of motorsport and F1 has always intrigued me. The sponsorship is an exciting new chapter for our company and will be a global platform for us to drive awareness of FuturoCoin.”

Red Bull is not alone in attracting sponsorship from a cryptocurrency. Haas driver Romain Grosjean has attracted backing from SoccerCoin, whose logos will appear on his helmet this year.

Cryptocurrencies, the most famous example of which is Bitcoin, have grown in popularity in recent years. The technology allows people to exchange money through a decentralised system as opposed to traditional centralised currencies and banks. There are believed to be several thousand different cryptocurrencies in operation.

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However, in his video on the news, crypto-influencer and YouTuber, Sunny Decree pointed out several oddities. According to Decree, the only FuturoCoin Reddit postings are from its own team. FuturoCoin reportedly also states itself to be faster than bitcoin and Dash.

Laughing to himself, Decree mentioned several other aspects of FuturoCoin, its website and its white paper, making it appear as though FuturoCoin might simply be an insignificant bitcoin competitor.

Decree even pointed out an obvious error in one of FuturoCoin’s whitepaper headings, which he himself noticed, even though English was not his first language (Decree resides in Switzerland). The heading on page nine of the whitepaper states, “FuturoCoin sollution to all market problems” – where the word “solution” is spelled incorrectly.

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Speaking on the partnership, Decree said, “I cannot really imagine how this happened. Other than someone did a huge, huge, huge mistake […] If you just type in FuturoCoin on Google for example, well, most of the articles are just trying to answer the question if FuturoCoin is a scam or not.”

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Written by:

Dhruv George

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Dhruv George is a senior Formula One and NASCAR analyst for EssentiallySports, having authored nearly 12000 articles spanning different sports like F1, NASCAR, Tennis, NFL, and eSports. He graduated with a PG Diploma in Journalism from the Xavier Institute of Communications. Dhruv has also conducted interviews with F1 driver Pierre Gasly and Moto2 rider Tony Arbolino.
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