Recently, the Swiss legend, Roger Federer bought a stake in a Swiss shoe-manufacturing company called, ‘On’, but he vocalized that he will continue to wear Nike shoes on the professional tennis courts.
When he retires from professional tennis, Federer will start wearing On shoes on the tennis courts as by then the company would have manufactured shoes exclusively meant for tennis.
“Currently I will continue to wear Nike shoes on the court. At some point, once, when I’m not an active player anymore, I will for sure wear an On shoe also on the court, but until then, we have enough time to develop such a model,” Roger Federer told FAZ Sport.
Know More – Roger Federer To Buy Stake in a Shoes Company
In March 2018, Roger Federer dropped his 24-year-old Nike partnership, but in June at Stuttgart Open 2018, World Number three, Federer wore Nike gear after the expiration of the Nike contract. Later, he signed a sponsorship deal with the Japanese brand, Uniqlo. Since Wimbledon 2018, the Swiss maestro has been using Uniqlo apparel.
However, the sponsorship of tennis shoes continued with Nike and till now he has been wearing Nike shoes on the professional tennis courts. Nike shoes have been Federer’s personal favorites on the court ever since he turned a professional tennis player and he doesn’t seem to let go of his deal with the American sports gear company, Nike Inc.
The shoes-contract between Nike and Federer doesn’t seem to end in the near future and the Swiss will continue to play tennis by wearing their shoes.
Nike shoe controversy at Wimbledon:
At Wimbledon 2013, Roger Federer was told by Wimbledon officials to cease wearing the ‘orange-soled Nike shoes’ that he donned during the first round of the tournament. The grass-court major follows a strict dress code regulation as players are supposed to wear all white.
Exceptions to some degree are often permitted, for instance, colored logos but Federer’s colored soles were a bit too extreme.