Sauber to be Rebranded Alfa Romeo Racing

Published 02/01/2019, 5:05 AM EST


The 2019 Formula One World Championship will see two of the most historical brands in motorsport – Sauber and Alfa Romeo – return to circuits across the globe with 2007 World Champion Kimi Räikkönen and the young Italian Antonio Giovinazzi driving for Alfa Romeo Racing, formerly referred to as the Alfa Romeo Sauber F1 Team.

ADVERTISEMENT

Article continues below this ad

Just one year after it was founded on the 24th June 1910, the Italian brand made its debut in an official competition, winning the first Regularity Race in Modena. Since then, its sporting legend has been a string of victories and top-three finishes in many international championships, including Formula One. In 2019, the cars will sport the time-honoured four-leaf clover emblem.
The long-term partnership between Sauber and Title Sponsor Alfa Romeo was initiated in 2018. Over the past year, the Team made continuous progress and finished the championship in 8th place. The term of the collaboration has been further extended, with the ownership and management of Sauber remaining unchanged and independent. However, the goal continues to be the achievement of ambitious results at the pinnacle of motorsport.

ADVERTISEMENT

Article continues below this ad

New name, same game! ⚡ We're excited to announce Sauber and Alfa Romeo to keep fighting for ambitious results in 2019 @F1 World Championship as Alfa Romeo Racing. 🤝 + info: https://t.co/1RUddkPMpj #AlfaRomeoRacing #SauberMotorsport #Bwoah pic.twitter.com/0gzgwgpl66

— Alfa Romeo Racing (@alfaromeoracing) February 1, 2019

ADVERTISEMENT

Article continues below this ad

Frédéric Vasseur, Team Principal:
“It is a pleasure to announce that we will enter the 2019 Formula One World Championship with the Team name Alfa Romeo Racing. After initiating the collaboration with our Title Sponsor Alfa Romeo in 2018, our team made fantastic progress on the technical, commercial and sporting side. This has given a boost of motivation to each team member, be that track-side or at the headquarter in Switzerland, as the hard work invested has become reflected in our results. We aim to continue developing every sector of our team while allowing our passion for racing, technology and design to drive us forward.”
Michael Manley, CEO FCA Group:
“Alfa Romeo Racing is a new name with a long history in Formula One. We’re proud to collaborate with Sauber in bringing Alfa Romeo’s tradition of technical excellence and Italian panache to the pinnacle of motorsport. Make no mistake: with Kimi Räikkönen and Antonio Giovinazzi on one side of the pit wall and Alfa Romeo and Sauber expertise on the other, we are here to compete.”

ADVERTISEMENT

Article continues below this ad

SHARE THIS ARTICLE :

Dhruv George

11303 articles

Dhruv George is a senior Formula One and NASCAR analyst for EssentiallySports, having authored nearly 12000 articles spanning different sports like F1, NASCAR, Tennis, NFL, and eSports. He graduated with a PG Diploma in Journalism from the Xavier Institute of Communications. Dhruv has also conducted interviews with F1 driver Pierre Gasly and Moto2 rider Tony Arbolino.

ADVERTISEMENT

More from EssentiallySports on F1

ADVERTISEMENT