“Sense of Accomplishment”: Maria Sharapova States the Reason for Starting Sugarpova

Published 02/26/2021, 1:00 PM EST
NEW YORK, NY – AUGUST 20: International tennis sensation Maria Sharapova celebrates the one year anniversary of Sugarpova by launching “Sugarpova Accessory Collection” exclusively at Henri Bendel on August 20, 2013 in New York City. (Photo by Craig Barritt/Getty Images for Henri Bendel)


Former Russian tennis player Maria Sharapova is one of the most successful players to have ever graced the game. From the very first time she turned pro back in 2002, the former World No. 1 player featured in the Forbes list as the highest-paid female athlete for eleven consecutive years.

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Along with her career on the court, the Russian star, Sharapova, established a business venture called ‘Sugarpova’. In 2013, the venture was launched worldwide and in 2016, she revealed a partnership with a company based in Poland, called ‘Baron Chocolatier.’ When she launched her company in 2013, she decided to use ‘Sugarpova’ as her name for promotional reasons during the US Open that year.

COLOGNE, GERMANY – JANUARY 31: Maria Sharapova celebrates ‘SUGARPOVA’ chocolate line expansion at ISM trade fair on January 31, 2017 in Cologne, Germany. (Photo by Andreas Rentz/Getty Images)

Maria Sharapova: “I’m a big believer in balance”

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Recently, the five-time Grand Slam winner explained her motive behind starting the company. She said, “People are always surprised to hear that a professional athlete is running a candy company, but sweets have always been a passion of mine and a big part of my life growing up. I am a big believer in balance and, to me, sweets represent a sense of accomplishment. I often used to celebrate a long session on the court with a piece of candy at the end of the day. Sharing this sense of accomplishment with the world was a big motivation behind starting Sugarpova.  

From the above statements, it is clear that Maria has a sweet tooth. However, she maintains that she was always interested in the idea of establishing her own business. During her spell as a player, the 33-year-old came across various personalities and sought their inputs to help her in this regard.

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Maria Sharapova launches Sugarpova at Kingdom of Sweets on June 27, 2019 in London, England. (Photo by Joe Maher/Getty Images for Sugarpova)

The two-time French Open winner added, “I was also excited by the opportunity to create and run my own business. After working with many leaders at major companies throughout my tennis career, I had learned a lot, and I knew I had what it would take to make it in the business world.”

After retiring last year, Sharapova is concentrating on her business ventures. She also recently got engaged to British businessman Alexander Gilkes.

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Rohan Kollare

583 articles

Rohan Kollare is a tennis author for EssentiallySports. Rohan has a post-graduate diploma in Sports Management and a trophy cabinet adorned with accolades won in district and state-level tennis competitions. He has previously worked in Content Operations for Disney’s Hotstar for over a year, covering tennis and Formula One.

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