FIFA Women’s World Cup is just around the corner. Every team and fan are gearing up for the quadrennial tournament. With the tourney nearing, one of the sponsors, worth $110 billion, relaunched a popular campaign featuring Lionel Messi. The campaign debuted in the Qatar FIFDA Men’s World Cup 2022.

Now Messi is ready to pump up the excitement for the pinnacle women’s tournament in Australia and New Zealand. The Argentine shared the video of the same on his Instagram reel. It is the same brand that caused the uproar in Qatar.

Lionel Messi joins Budweiser to hype Women’s World Cup

Anheuser-Busch InBev’s Budweiser is a firm advocate of women’s sports. As an official beer sponsor of the tourney, they released a video with Lionel Messi featuring it. It is their effort to extend the popular #BringHomeTheBud to the Women’s World Cup, too. 

Budweiser captioned the video, “A record-breaking 32 teams are playing in this year’s FIFA Women’s World Cup. Not only one will know what it feels like to be the champion.” It will be the first-ever Women’s World Cup that will see 32 teams competing since its inception in 1991. It comes as a part of FIFA’s initiative to promote women’s soccer in more countries.

Budweiser will start something new this time. They will bring back the BringHomeTheBud crates of beer to help the winning teams celebrate. Also, the beer giant will release a scintillating final version of the video at the end of the tournament to celebrate the champions. Budweiser wants to use its marketing leverage to promote women’s sports. 

They debuted the campaign in Qatar for the men’s World Cup. However, it didn’t go as per plans for Budweiser. Not on the campaign front, but the actual sale of the beer at the stadiums. Qatar had its regulations that prohibited them from selling beer in the stadium, a crucial revenue stream for any brand. It caused an uproar.

Alex Morgan recently slammed FIFA

When the schedule of the Women’s World Cup came out, there was news of FIFA agreeing on a deal with Saudi Arabia Tourism as a sponsor. However, the decision caused a backlash, with USWNT superstars Alex Morgan and Megan Rapinoe joining the criticism against the pinnacle governing body.

READ MORE: “Super Excited”: Ahead of FIFA Women’s World Cup, USWNT Star Megan Rapinoe Gets LEGO Figurine Awarded by $11.8 Billion Company

Morgan labeled it as a bizarre decision on the grounds of human rights issues in the Gulf nation. Rapinoie followed suit, claiming it was an inappropriate step by FIFA. After significant backlash, the governing body reconsidered and decided otherwise. 

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Let us know your predictions for the FIFA Women’s World Cup.