After Golf and MMA IMG’s New Deal With MLS Set to Change the Face of Soccer Forever
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November 5, 2022, Los Angeles, California, USA: Players of the Los Angeles Football Club pose with family after winning the 2022 MLS, Fussball Herren, USA Championship Final against the Philadelphia Union on Saturday November 5, 2022 at the Banc of California in Los Angeles, California. LAFC wins 2022 MLS Cup Championship. /BNS/PI Los Angeles USA – ZUMAp124 20221105_zaa_p124_123 Copyright: xMARKxHAMMONDx
Data is important in every field. It helps quantify efforts and in turn improve performance. Many sports have experienced analysts in their teams to help them understand their play and prepare better for their opponents. The biggest news from MLS came this week as they signed a deal with tech company IMG Arena to make it easy, and efficient for them to process data for various purposes. This decision has the potential to revolutionize the MLS and how it is seen in the US. The president of IMG Arena himself talked about how they will help and work together to make soccer better.
After announcing the deal, IMG Arena president Freddie Longe spoke about the ins and outs of the deal. How they will tailor their experience to work with the organization, and how it will benefit the viewers as well.
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How will IMG Arena tailor soccer for US audiences?
While talking to the SBC Leaders Magazine, Longe talked about how the company will be helping provide data that will revolutionize betting in MLS and how the US audience will use the data by them to have mico-betting. He said, “The power of data is its ability to help audiences further understand and connect with the game in a digestible format. Our award-winning Event Centres – already successfully implemented in golf and MMA – offer a unique data-driven front-end solution that visualises data in a way that informs and engages the fan.”
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They seem to have something revolutionary planned for the MLS audience. According to him, MLS will help provide data related to the performance of every player individually. Which will help the US Audiences to examine their performance more efficiently. It will help them make better decisions while betting.
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How it can affect Soccer’s popularity
While this seems like a very impactful decision, it will surely take time to implement. Soccer is the biggest sport in the world but in the USA it is yet to make an impact. The USA audience feels more connected to NBA and NFL.
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